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District Administration:
Being heard in the new media landscape: How to get your message out as newsrooms shrink and social media becomes the go-to source for information.

The news media has changed and is still changing. The internets ability to provide free or cheap marketing has taken its toll on advertising revenue, and newsrooms have been hit hard. The days of multiple reporters and photographers available to cover your story are gone.

Social media has changed how reporters gather information and can have a heavy influence on story selection. Tweets now attract more attention from the media than does a lengthy district press release. Facebook posts...

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