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SHARING SUCCESS: How educators choose the best social media tools to promote schools.
In Florida's Collier County Public Schools, educators' use of social media to connect with parents and the broader community started with "a coalition of the willing," says Greg Turchetta, executive director of communications and community development. "Resistance is at every turn. We started with school administrative teams and school accounts."
Once the administrators became comfortable using social media, teachers were invited to join in. Some couldn't get past the fear, and that's...
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