BonJour. (Corporate Profile).
COMPANY HISTORYBonJour introduced its first French Press Coffee Maker in 1995 and has since become the French Press Coffee Maker specialist for the best gourmet, department, and home store retailers.
BonJour's goal has been to provide high-quality, innovative coffee-, tea-, and cuisine-related products at competitive price points, supported by outstanding customer service, shipping, and creative merchandising programs. Each product in the BonJour line is designed, crafted, and created in order to enhance the culinary skills of both the amateur and professional chef.
BonJour is looking forward to another year of offering the most innovative product in coffee-, tea-, and cuisine-related products to the best gourmet stores, department stores, home stores, and their customers.
PRODUCTS
The BonJour product line features 12 categories of coffee- and tea-related products. BonJour offers nine French Press Coffee Maker collections to complement every table setting and every price point. Innovations in this category include Triomphe, the Thermal Insulated French Press. It is designed to keep coffee hot for hours and features a flavor shield that keeps the fresh-pressed taste for hours.
BonJour, who started the frother craze four years ago, is introducing the next generation of frothers with Caffe Froth Turbo Deluxe this fall. This battery-operated frother is the most advanced frother available -- it features one disk for frothing hot milk and one for cold milk. BonJour has a wide selection of both battery-operated and manual frothers.
In the Cuisine Category, BonJour continues to be an innovator in creative cuisine products with the introduction of the Power 1800 Grill & Griddle, Turbo Cuisine, and the Creme Brulee Set.
Other BonJour categories include premium-quality, asbestos-free thermal carafes and pump pots; beautifully designed Italian water kettles, Italian stovetop espresso makers, and colorful acrylic spoons, scoops, and tampers; and great gift sets, such as the Bon Voyage Set and replacement glass carafes and liners complete the BonJour product line assortment.
RECENT OR PLANNED INTRODUCTIONS
The Power 1800 Grill and Griddle is the first-ever electric reversible Grill and Griddle, all in one! Salad Chef, the gourmet Salad Dressing system, is the best way to prepare delicious dressings at the touch of a button. And in Wine Products, Wine Logic is a wine tool designed to insure that you serve wines and champagne at the optimal drinking temperature each time you serve them.
MERCHANDISING SUPPORT
* National media campaign
* Co-op advertising allowances
* Product demo programs
* Superior packaging and merchandising design
* Point-of-sale signs and videos
* Interactive Point-of-Sale Displays
* Retail fixture program
* International sales support organization
* Toll-free number 1-800-2-BONJOUR (1-800-226-6568)
MISSION STATEMENT
BonJour is committed to providing coffee-, tea-, and cuisine-related products to the three primary channels of distribution -- specialty, department, and home stores. It is BonJour's intention to be innovators in product features and design. BonJour is committed to offering good retailer margins supported by strong merchandising and creative marketing concepts. BonJour is committed to providing the best customer service and forming long-term profitable partnerships with retailers, suppliers, and representatives alike.
CONTACT INFORMATION CONTACTS Robert Ferrol, Customer Service Manager; Betsie Stutz, Director of Sales & Marketing ADDRESS 80 Berry Dr. Pacheco, CA 94553 PHONE 925-676-1300, 800-2-BONJOUR FAX 925-676-3082 E-MAIL robertf@bonjourproducts.com
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| Publication: | Gourmet Retailer |
|---|---|
| Article Type: | Company overview |
| Geographic Code: | 1USA |
| Date: | Dec 1, 2001 |
| Words: | 516 |
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