BHB backs new marketing drive.
THE BHB is backing a campaign that will fly the flag for the British-bred thoroughbred and is aimed at reducing some of the marketing edge enjoyed by Irish and French breeders' organisations.The BHB's British Bloodstock Marketing Group has launched the campaign with a special logo and the slogan: "Success breeds success."
As well as stepping up advertising of British-bred successes, the campaign includes a new quarterly publication for TBA members, UK trainers and bloodstock agents, and 4,500 overseas contacts-and
a new website, www.thebritishthorough
bred.co.uk.
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| Title Annotation: | Sports |
|---|---|
| Publication: | The Racing Post (London, England) |
| Date: | Apr 18, 2001 |
| Words: | 89 |
| Previous Article: | ROA partnerships. |
| Next Article: | Phil McEntee. |