One Kings Lane.

ONE KINGS LANE IS UNIQUE AMONG MEMBERS-ONLY, flash-sale sites in that it only sells home furnishings. The site, founded by former fashion sales executive Susan Feldman and web development executive Alison Pincus, distinguishes itself through tastemaker tag sales that feature products from interior designers, and through the container sale concept, which centers around the idea of global buying trips that bring treasured finds to your doorstep. That process of discovery--of presenting unique yet affordable products--is what drives business at One Kings Lane, according to CEO Doug Mack. It is also the reason why very few of the products featured on the site come from big-name brands. "On any given day, people probably know about 20 percent of the brands," said Mack. "The balance is heavily skewed toward lesser-known brands." Those brands, according to Mack, are presented "extremely well, in an elegant way" and thus earn customer loyalty.

One Kings Lane relies on the curatorial expertise of its buying team, which is culled from the executive ranks of specialty and department stores like Barneys and Takashimaya. The concentration on home furnishings--and the fact that similar product sales "hang together"--set the company apart, he said. "We are really unique in that we are focused exclusively on the home market." At this time, the company has no plans to stray from that strategy. "We believe you can do a good job only if you are focused on home," Mack said. "We believe it's the best way to serve our customers. "

ONE KINGS LANE

Founded: 2009

Membership: 1 million

Home biz as part of total: 100 percent

Home brands: Sabre, Surya, Missoni Home

Newsworthy: In Feb. 2011 raised $23 million in Series B financing, co-led by existing investor Kleiner Perkins Caufield & Byers and new investor Greylock Partners.

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Title Annotation:	in home
Author:	Zisko, Allison
Publication:	HFN Home Furnishings News
Article Type:	Company overview
Date:	Sep 1, 2011
Words:	294
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Topics:	Home furnishings