Stolichnaya Citrona and Sauza Diablo to Hit Store Shelves in June 2002.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--March 6, 2002 Miller Brewing and Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1]. Arrangement Creates Malt Beverage Line-up With Distinct Authentic Flavor Miller Brewing Company Miller Brewing Company is the second largest American beermaker and is based in Milwaukee. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and and Allied Domecq PLC. (LSE LSE - Language Sensitive Editor : ALLD ALLD Automatic Line Leak Detectors ALLD Airborne Laser Locator Designator .L) today announced its first two malt beverages -- Stolichnaya Citrona and Sauza Diablo. The new products' names, identity and packaging were unveiled today to distributors at the annual Miller Brewing National Sales Conference in Orlando, Fla., and will be available in selected markets in May and launched nationwide in June 2002. Stolichnaya Citrona goes head-to-head with other brands competing in the emergent flavored malt beverage category. It offers a crisp and refreshing blend of citrus and other natural flavors containing Stolichnaya vodka, creating a beverage preferred over competitors in consumer taste tests. Capturing the increasing popularity of flavored malt beverages, as well as the American trend toward bold Mexican tastes, Sauza Diablo is the first flavored malt beverage with natural flavors containing tequila and margarita-inspired citrus flavors. "With Stolichnaya Citrona and Sauza Diablo, we are expanding our offerings in the malt beverage category with authentic flavors of Allied Domecq's premium spirits brands," said Denis Denis, king of Portugal: see Diniz. McGarry, GM, VP Enterprise Brands and Business Development, Miller Brewing Company. "People are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. more choices in this rapidly growing segment. Since Stolichnaya and Sauza are top performers in their respective spirits categories, we believe adult legal drinking age The legal drinking age is a limit assigned by governments to restrict the access of children and youth to alcoholic beverages. In most countries the legal age to purchase alcohol is at least 18, but there are notable exceptions. consumers will be drawn to the attitude and mystique of our new flavored malt beverages." The flavored malt beverage category is the fastest-growing segment in the wine, beer and spirits industry, with 26 percent growth in 2001 and expectations of 108 percent growth in 2002 according to Morgan Stanley Forecasting. Pairing flavored malt beverages with leading spirit brands will further strengthen the product offering. Stolichnaya Vodka is the world's number one spirits brand as defined by Impact International, while Sauza Tequila posted close to 18 percent growth in 2001. "Our portfolio of premium brands appeals to adult legal drinking age consumers who are as diverse as their drinking occasions," said Philip Bowman, Allied Domecq's Chief Executive. "We see this introduction as a tremendous opportunity for Allied Domecq and Miller Brewing to build and extend brand visibility with and beyond our core audience." Stolichnaya Citrona and Sauza Diablo will be brewed and distributed by Miller in the United States. Stolichnaya Citrona's packaging incorporates Stoli's authentic Russian-inspired clear bottle and red and gold graphics. Sauza Diablo features dark "devilishly dev·il·ish adj. 1. Of, resembling, or characteristic of a devil, as: a. Malicious; evil. b. Mischievous, teasing, or annoying. 2. Excessive; extreme: devilish heat. unique" packaging with Sauza's signature logo. Available in 6-pack bottles, 12-pack bottles and 24-bottle cases, both Stolichnaya Citrona and Sauza Diablo contain five percent alcohol by volume, roughly the same as most beers and other malt beverages. The introduction of Stolichnaya Citrona and Sauza Diablo will be supported by an integrated marketing campaign including on- and off-premise promotional activities, as well as television, radio, print and outdoor advertising that will debut at product launch. About Allied Domecq Allied Domecq Spirits & Wine North America, based in Westport, Conn., is a division of Allied Domecq PLC. Allied Domecq is a dynamic, marketing-led brands business, which operates globally in spirits and wine and quick service restaurants. Leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. brands include Stolichnaya Vodkas, Sauza Tequilas, Canadian Club, Courvoisier, Maker's Mark, Beefeater Gin, Kahlua and Hiram Walker Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. . More information on the company can be found at www.allieddomecq.com. About Miller Brewing Company Miller Brewing Company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Philip Morris Companies Inc. Principal beer brands include Miller Lite, Miller Genuine Draft, and Miller High Life. The company imports Foster's and has primary products ICEHOUSE ice·house n. A place where ice is made, stored, or sold. Noun 1. icehouse - a house for storing ice house - a building in which something is sheltered or located; "they had a large carriage house" and Red Dog from the Plank Road Brewery, a small division of Miller. Specialty regional brands include Leinenkugel's and Henry Weinhard's. The company brews Sharp's, a non-alcohol brew and has malt liquor brands including Olde English 800 and Mickey's Malt Liquor. More information is available at www.MillerBrewing.com, and www.MillerLite.com. |
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