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Sega Sports NFL 2K1 Outsells the Competition on Its Debut; First Ever Online Console Game NFL 2K1 Becomes Number One Football Game This Fall.

Business Editors/Sports & Entertainment Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 28, 2000

"Sega Sports(TM) NFL 2K1," the only football game offering online gameplay, is rapidly reaching the half-million mark by selling more than 410,000 units as of the first week of November.* "NFL 2K1" for Sega Dreamcast(TM) outsold EA Sports(TM) "Madden NFL(TM) 2001" for PlayStation(R) 2 by 49,000 units in the first two weeks of sales, making "NFL 2K1" the top selling game across all platforms at its debut.* "NFL 2K1" has consistently outsold the competition this Fall selling over 139,000 units to "Madden" 126,000 in the first week of sales, and again by selling over 208,000 to 159,000 in total sales the first two weeks.*

"Sega Sports' skyrocketing sales over the competition are proof that we are giving consumers what they want -- superior gameplay and the most realistic football experience available in a sports videogame," said Martha Hill, director of sports marketing, Sega of America. "Consumers want heightened competition and with Sega's new online gaming capabilities, your opponents are limitless, delivering the most satisfying experience possible."

"Sega Sport's NFL 2K1" received an astounding 5 out of 5 from Next Generation Magazine, a rare 4 star rating from the Dallas Morning News, and was hailed "the best-ever interactive football game" by Newsday.

Source: The NPD Group, Inc. (TRST)

For more information on "NFL 2K1" and on SegaNet(TM), please go to www.Sega.com.

For gameplay footage, go to: ftp://ftp.accesspr.com/public/sega/movies and select the Dzl83A1.mpg file.

For screen shots, go to: ftp://ftp.accesspr.com/public/Sega/Sega_Dreamcast_Games/ Sega_Sports_NFL2K1/.

Note to Editors: 2000 NFLP. Team names and logos are trademarks of the teams indicated. All other (NFL-related marks) are trademarks of the National Football League and NFL Properties.

Officially licensed product of PLAYERS INC. The PLAYERS INC logo is a registered trademark of the NFL players www.nflplayers.com. (c) 2000 PLAYERS INC. Site is located at www.sega.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2000
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