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Multi-Market Radio adds third Myrtle Beach station.

NEW YORK--(BUSINESS WIRE)--Aug. 29, 1996--Multi-Market Radio Inc. (Nasdaq: RDIOA) today announced that it has acquired radio station WMYB(FM), serving the Myrtle Beach, S.C., market from Puritan Radiocasting Co. for $1.1 million.

Multi-Market Radio has been providing programming and sells advertising on behalf of the station pursuant to a Local Marketing Agreement (LMA).

The company currently owns and operates radio station WYAK(FM) and provides programming and sells advertising on radio station WVCO(FM) pursuant to an LMA with an option to purchase; both stations serve the Myrtle Beach market.

Commenting on the acquisition, Michael G. Ferrel, president and chief executive officer, said, "We are very pleased to now own this station which joins our two hot country stations creating a strong Myrtle Beach cluster. WMYB, which plays 70s rock, is a good complement to our other stations. We are extremely proud of the clusters of stations we have been creating in this region, and look forward to their continuing contributions to revenues and broadcast cash flow."

Millard S. Younts of Media Services Group brokered the transaction.

In April 1996, SFX Broadcasting Inc. (Nasdaq: SFXBA) announced that it would acquire Multi-Market Radio. MMR common stock shareholders will receive the stock equivalent of $12.00 per common share, subject to adjustment. It is anticipated that this transaction will close within the next 60 days subject to shareholder approval and the approval of the Federal Communications Commission and certain other conditions. There can be no assurance that the transaction will be consummated.

Multi-Market Radio, headquartered in New York City, currently owns, provides programming for, sells advertising on behalf of or has agreed to acquire the following 13 stations in seven markets:

WKSS(FM) Hartford, CT(a)

WHMP(FM) Springfield/Northampton, MA

WPKX(FM) Springfield/Northampton, MA

WHMP-AM Springfield/Northampton, MA

WPLR(FM) New Haven, CT

WYBC(FM) New Haven, CT(b)

WGNE(FM) Daytona Beach, FL

WCHZ(FM) Augusta, GA(b)

WKNN(FM) Biloxi, MS

WMJY(FM) Biloxi, MS

WVCO(FM) Myrtle Beach, SC(c)

WYAK(FM) Myrtle Beach, SC

WMYB(FM) Myrtle Beach, SC

(a) Under contract to be acquired

(b) Joint Selling Agreement

(c) Local Marketing Agreement

In addition, the company owns KOLL(FM) in Little Rock, AR, which is under contract to be sold.

CONTACT: Multi-Market Radio Inc., New York

Cynthia A. Bond, 212/407-9126
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 29, 1996
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