Henckels looks to go premium with deal for Staub.
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3. the company. Final details were expected to be resolved at the end of May, but were unavailable at press time.
Henckels hopes to complement its premium product strategy and establish itself in the growing cast ironenamel cookware market with the addition of Staub.
"The market for cast iron-enamel cookware is growing everywhere in the world and we are delighted to have this extension of our range," said Claus Holst-Gydesen, chief executive officer of Zwilling J.A. Henckels AG, in a statement. "Staub is the perfect addition for the Zwilling Group and will contribute to our further growth."
Staub, headquartered in Turckheim in Alsace, France, will remain an independent brand. Terms of the deal were not disclosed.
The Staub acquisition follows on the heels of a agreement earlier this year to acquire Belgian Belgian
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Belgian black pied cattle
black, Belgian dairy cattle.
dual-purpose cattle; blue, white or blue roan. cookware manufacturer Demeyere N.V.
Groupe Staub operates three production locations in France and a sales and marketing business in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Its leading collections include cast-iron-enamel cookware, pottery and stoves; about half of this business is export.
Henckels is also revamping the look of its Zwilling stores "to achieve a stronger emotional and international look." Staub cookware has been sold in two Zwilling concept stores in Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. since the end of last year.