yStats.com: Popularity of Online Comparison Shopping Services Varies Worldwide.
The online comparison shopping trend is linked to other important E-Commerce trends, such as the spread of mobile shopping, the emergence of omnichannel retail and the fast growth of cross-border B2C E-Commerce. Consumers are increasingly using mobile devices to comparison-shop while being in-store, comparing prices and offerings of multiple online and store-based retailers, according to the findings of yStats.com. Furthermore, a quarter of cross-border online shoppers surveyed in 2015 admitted following a link to an international merchant from a comparison shopping website.
However, the popularity of online comparison shopping services varies geographically and by product category. In South Korea, China and Japan, the share of consumers choosing price comparison sites as an online source for pre-purchase research is higher than in France, Mexico or Canada, yStats.com's research shows. In Europe, the UK had the highest share of consumers using comparison websites, standing at a high double-digit percentage in 2014. As for the product categories, electronic devices and appliances were most compared using such services both in Europe and in the USA.
Regarding competition in the comparison shopping space, yStats.com's research shows that Google Shopping is reported to be a major international source for comparison shopping. It stands in competition not only with pure comparison shopping engines and websites, but also large marketplaces such as Amazon, which was the direct first stop for both researching and buying products for close to half of online consumers in the USA in 2015. Facebook, which is testing a dedicated shopping feed, is another potential global competitor. Meanwhile, there are also strong regional leaders, such as Japan-based Kakaku in Asia, LeGuide and Yandex.Market in Europe, Buscape in Latin America and Pricecheck in Africa.
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
yStats.com GmbH & Co. KG
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Read the full story here: http://www.pr.com/press-release/650213
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|Publication:||PR.com (Press Releases)|
|Date:||Dec 13, 2015|
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