Printer Friendly Google Maps for CRM tool.

Sydney-based CRM Works, in collaboration with Web site development company iCatchIT, has announced SMaps, described by company officials as "a mapping tool that connects customer relationship management systems to Google Maps in real time." The product lets users use Google's mapping capability with their CRM information such as contact details, price and order history to zoom in and make decisions. SMaps is billed as a product to "boost efficiency of mobile workers, helping them save time and cost." The Target List functionality provides "access to geographic information to sales managers and personnel who can then use that information to focus marketing and sales efforts," explains CRM Principal Consultant for Asia Pacific David Gill.
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Publication:Customer Interaction Solutions
Date:Apr 1, 2008
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