www.asjonline.com: top stories.
MOST POPULAR STORY #1
THE 8 DEADLY MARKETING SINS
In the world of marketing, there are dos, and there are don'ts. Are your mistakes costing you sales? And if so, how can you pinpoint--and fix--what you're doing wrong?
MOST POPULAR STORY #2
The Ins and Outs of Health Insurance Shopping
Choosing the right coverage and knowing what to do with it can be a challenge for your clients. Despite the move toward the Web, you still have a role--in education and awareness.
MOST POPULAR STORY #3
Why Won't They Buy?
Chances are your prospects have a million and one reasons to turn down your offer to sell them health insurance. Here, learn the top five--and how to counter their objections.
MOST POPULAR STORY #4
Gender Rating: Practical or Sexist?
Health insurance companies routinely charge higher rates for young female policyholders, citing more services used and a higher risk for disease. But does that make it right?
MOST POPULAR STORY #5
Health Sales Advice for a New Age
Martin Rosen, author of "The Healthcare Survival Guide," talks to ASJ about how producers can best advise their clients on one of their most important purchasing decisions.