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MOST POPULAR STORY #1

THE 8 DEADLY MARKETING SINS

In the world of marketing, there are dos, and there are don'ts. Are your mistakes costing you sales? And if so, how can you pinpoint--and fix--what you're doing wrong?

* www.ASJonline.com/gardner

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MOST POPULAR STORY #2

The Ins and Outs of Health Insurance Shopping

Choosing the right coverage and knowing what to do with it can be a challenge for your clients. Despite the move toward the Web, you still have a role--in education and awareness.

* www.ASJonline.com/weimer

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MOST POPULAR STORY #3

Why Won't They Buy?

Chances are your prospects have a million and one reasons to turn down your offer to sell them health insurance. Here, learn the top five--and how to counter their objections.

* www.ASJonline.com/golden

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MOST POPULAR STORY #4

Gender Rating: Practical or Sexist?

Health insurance companies routinely charge higher rates for young female policyholders, citing more services used and a higher risk for disease. But does that make it right?

* www.ASJonline.com/genderrate

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MOST POPULAR STORY #5

Health Sales Advice for a New Age

Martin Rosen, author of "The Healthcare Survival Guide," talks to ASJ about how producers can best advise their clients on one of their most important purchasing decisions.

* www.ASJonline.com/rosen1

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Title Annotation:ON THE WEB
Publication:Agent's Sales Journal
Date:Jan 1, 2010
Words:224
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