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California Twitter IPO sets

financial markets aflutter

Twitter has set the financial markets aflutter with the con- firmation that it plans to join the stock market, in the most eagerly-anticipated IPO since Facebook last year.The social network revealed the news via a tweet from its offi- cial Twitter account, stating: "We'veconfidentiallysub- mitted an S1 to the SEC for

a planned IPO. This Tweet does not constitute an offer of any securities for sale."

New York BNY Mellon hands global creative brief to TBWA TBWA\Worldwide has been awarded the global strategic and creative advertising account for investment management company BNY Mellon, following a competi- tive pitch.TBWA will be responsible for developing global digital,TV and print campaignsthathighlight BNYMellon'sabilityto manage, service and power global investments.

London SMG resigns from Premier Foods media account Premier Foods, the owner of Bisto, Hovis and Mr Kipling, will be forced to rethink its $32 million media account after the incumbent, StarcomMediaVest Group, resigned the business. The agency'sdecisiontoendthe relationship with Premier Foodsfollowsrecentdisclo- sures from the Marketing Agencies Association that the company had asked agencies to pay tens of thousands of dollars in upfront fees to remain on its roster.

Istanbul Turkish Airlines opts for Crispin Porter + Bogusky Turkish Airlines has appoint- ed Crispin Porter + Bogusky London to its global advertis- ing account after a competi- tive pitch. Crispin Porter

& Bogusky is understood to have beaten 72 and Sunny, DDB Europe, Sapient Nitro, Strawberry Frog and Wieden &KennedyAmsterdamto win the account.

Hong Kong Cheung departure leads to Mindshare reshuffle Mindshare Hong Kong is to reshuffle its senior manage- ment following the departure of deputy leader Tracey Cheung, who has left for a role as assistant vice-presi- dent at PCCW. Melanie Lo, GroupM CEO, said: "There has been no direct replace- mentforCheung,butwe have several new senior peo- ple joining Mindshare." Amongst them is Ronnie Tong, who has joined as part- ner of client leadership.

California Apple's iPhone 5C attracts negative social chatter Social media chatter sur- rounding the launch of Apple'smid-rangeiPhone 5Cwasmostlynegative,with 45 per cent of conversations criticising its design and 36 per cent questioning its price, according to research from We Are Social. According to WeAreSocial,socialconver- sations around the launch of the 5C's higher-end sibling, the iPhone 5S, were down

by 66 per cent compared to conversations surrounding the launch of the iPhone 5.

Atlanta Coke launches song ahead of Fifa World Cup 2014 Coca-Cola has sought to recreate the rhythm of the RioCarnivalwithitssongfor the2014FifaWorldCupin Brazil, The World Is Ours. The feel-good track is performed by US X Factor star David Correy and Brazilian percus- sion troupe Monobloco and willtakecentrestageaspart ofCoke'sglobalcampaignto promote its sponsorship of the tournament.

Munich BMW creates 360A experience through film

A 360A interactive film that adapts based on the move- mentsofsmartphoneand tabletusersaimstogive people an idea of what it feels like to drive the BMW i3 electric car. Developers used OpenGL computer graphics technology to project a film onaspheretocreatethe360A degree experience of a dra- matic Hollywood-style race against time.

Hyderabad Ogilvy & Mather takes stake in PennyWise Ogilvy & Mather is to take a majority stake in PennyWise, adigitaltechnologyandpro- ductioncompanybasedin Hyderabad, India. Penny- Wise employs more than 140 people. The deal advances Ogilvy&Mather'sdigital strategy in Asia Pacific, align- ingitsexistingdigitalstrategy and creative with the techni- cal and production strengths of PennyWise.

Tokyo Sony chooses Isobar for World Cup activation task Sony Corporation has hired Isobar UK to run creative globalactivationofitsFifa WorldCup2014sponsorship in the run-up to the tourna- ment in Brazil next summer. Isobar won the digitally focused international brief, which was run through Sony's headquartersinTokyo,aftera competitive pitch. It has been tasked with creating digital marketing campaigns to en- gage football fans in the final year of Sony's seven-year, $305 million sponsorship.

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Publication:Campaign Middle East
Date:Sep 22, 2013
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