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theBalm is the bomb.

There are many amazing things about theBalm Cosmetics. One is that is was founded by a woman who dreamed of working for a cosmetics company-except they wouldn't hire her, so she did what she had to do.

Marissa Shipman bought 11 books on how to create makeup from Amazon and started mixing cosmetics in her kitchen.

'I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a web site,' Shipman said.

Since Shipman founded theBalm Cosmetics in 2004, the brand now has a complete line of makeup, skin care, hair care and nail polish.

Second, theBalm products are mostly housed in environmentally friendly cardboard palettes with fun packaging and attractive visuals.

Third, the products are well-priced. Compare a highlighting and bronzing palette that's over P1,000 to one that costs more than P4,000 from another brand.

Fourth, what woman can resist theBalm's 'beauty in five minutes' philosophy and their multi-use products? My favorites are Mary-Lou Manizer (a highlighter, eyeshadow and shimmer) and the Instain blushes. The powders are talc-free and everything else is cruelty-free.

Beauty Bar, which sells theBalm Cosmetics products at their stores, recently hosted a theBalmchella event to introduce the brand's new products to beauty lovers in the Philippines.

They include:

theBalm of Your Hand Greatest Hits Vol. 2

If I could only get one thing out of the whole bunch, it would be In theBalm of Your Hand Greatest Hits Vol. 2. This is the second edition of theBalm's all-in-one face palette that includes four eyeshadows, three blushes, a matte bronzer and a champagne-hued highlighter. Included in the palette are iconic theBalm products like Bahama Mama, Down Boy, Frat Boy, Instain, Mary-Lou Manizer and eyeshadow shades from popular palettes such as Nude Dude and Meet Matt(e) Matrimony.

SmokeBalm Vol. 4

SmokeBalm Vol. 4 is a palette that features a selection of foiled and matte eyeshadows that lets you do a quick smokey eye.

Meet Matt(e) Hughes Mini Set

Meet Matt(e) Hughes Mini Set from theBalm Cosmetics features six brand-new shades of theBalm's long-wearing liquid lipstick.

Girls' Getaway Trio

Girls' Getaway Trio is a long-wearing bronzer/blush new cheek palette from theBalm Cosmetics. It features three flawless, fade-resistant blush/bronzers: Balm Springs, Balm Beach and Balm Desert.

Highlite N Con Tour Palette

Steal the spotlight with theBalm's Highlite N Con Tour Palette, which includes four highlighters, two contour powders, one blush and one bronzer.

In the Philippines theBalm is distributed by Stores Specialists Inc. Beauty Bar stores are located at Alabang Town Center, Central Square in Bonifacio High Street Central, Eastwood, Estancia, Galleria, Glorietta 2, Greenbelt 5, Lucky China Town, Robinson's Magnolia, Midtown, Marquee, Mall of Asia, Paseo de Santa Rosa, Podium, Rockwell, Shangri-La, TriNoma and UP Town Center. Visit,,, or for information.

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Publication:Business Mirror (Makati City, Philippines)
Date:May 13, 2018
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