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remerinc Cracks Code for Getty Images.

SEATTLE, May 9 /PRNewswire/ -- remerinc today announced a new global interactive campaign created for Getty Images, the world's leading provider of stock imagery. The two-month promotional campaign is designed to build awareness and trial for a family of products that address the unique needs of creatives and developers who create and execute materials for web and interactive projects.

(Photo: )

Print and online advertising along with targeted email executions will encourage creatives to visit a micro-site ( which showcases the Getty Images products that are most relevant to this audience. The campaign will be executed in six languages across more than a dozen markets, including the US, Canada, U.K., Australia, Italy, France, Germany, and Spain. Print ads will be run in multiple publications; including Layers, Graphic Design USA, Novum, and Etapes. Online advertising can be seen on the following sites, AdCritic, Design Taxi, CB News, The FWA, Creative Review and K10K.

"We wanted to demonstrate that Getty Images speaks the same language as the clients they serve," said remerinc CEO and Creative Director, Dave Remer. "Since 'code' is something that is in their daily vernacular, we feel they'll really be drawn to it visually. And who better to speak in code and address internet imagery than a company that designs and markets a global site 365 days a year?"

Viewers arriving at the site are again welcomed via code and then quickly presented with image solutions that can help them address such issues as affordability, flexibility, exclusivity, and selection. For each product offering, creatives are presented with corresponding image galleries to reinforce that modern and progressive imagery is available within a broad range of price and licensing offerings. In an effort to create trial, visitors are offered a chance to save 20% on the license of any image or group of images within a single purchase before June 30th.

Said Getty Images' Vice President of Product Marketing, Robert Gubas, "Creatives are under tremendous pressure to design and create sites in record time. Not to mention refresh creative campaign elements on a moment's notice in this read-and-react environment. We have a set of products that creatives can rely on to make their job easier."

"Getty Images enjoys high awareness among the creative community," said Andrea Jones, remerinc Vice President of Strategy & Client Services. "With a web-centric product offering, we wanted a media mix that provides considerable weight to online executions. We mixed the traditional creative sites with those that may be considered less mainstream -- where creatives visit when they need inspiration."

About remerinc

remerinc ( is a full-service advertising and creative marketing agency, specializing in building, driving, and reinforcing strong brands. Founded in 1993 and headquartered in Seattle, Washington, the agency has produced award-winning work for a diverse range of clients. Clients include ABC, ESPN, Getty Images, Starbucks, Hewlett-Packard, Kodak, and MSN. It is the recent winner of a Cannes Gold Lion in the category of Best Customer Marketing for an international integrated campaign.

About Getty Images

Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at .
 Andrea Jones
 206.624.1010 (office)
 206.890.6450 (cell)

CONTACT: Andrea Jones of remerinc, +1-206-624-1010, mobile, +1-206-890-6450,

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Publication:PR Newswire
Date:May 9, 2007
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