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pounds 70,250 raised as digger sale flags up support for armed forces.

Digger-maker JCB has raised pounds 70,250 for members of the armed forces by auctioning off a unique Union Jack digger. The hammer has come down on an online charity auction for the digger, with Ipswich-based plant hire firm Fork Rent offering the highest bid.

JCB had been staging the auction over the past two weeks as part of a Christmas fundraising initiative in support of Help for Heroes, the charity that supports servicemen and women wounded in conflicts around the world.

Fork Rent's managing director Guy Nicholls said: "We've got our thinking caps on at Fork Rent to come up with more ideas how it might be used again to raise even more funds for Help for Heroes, such as a John O'Groats to Lands End road trip maybe."

Yvette Henshall-Bell, sales director at JCB, said: "I know they will be really pleased with the machine, and even more pleased to know that the money raised from the auction will be going to Help for Heroes to support our wounded servicemen and women this Christmas."

The Union Jack JCB 3CX Eco backhoe loader was created as part of the recent launch of the company's new range of 'Eco' machines. This particular model is 16 per cent more-fuel efficient than its predecessor.

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JCB's Union Jack digger, which has been auctioned in support of Help for Heroes
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Dec 30, 2010
Words:228
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