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participant at the Ski Industries America trade show in Las Vegas, March 1-5. For more information about the show, contact Mary Jo Tarallo at SIA, 703-556-9020/

 SWIX SPORT USA OFFERS PREMIERE HIGH TECH KEVLAR/CARBON
 COMPOSITE ALPINE SKI POLE
 WILMINGTON, Mass., Feb. 22 /PRNewswire/ -- Swix Sport has turned up the heat in its aim to make major inroads in the explosive high-end alpine composite ski pole market.
 Quality lightweight poles are essential for top skiing performance and recent advances in composite technology highlight the benefits of using Swix, according to Swix' David Lampert.
 Swix composite poles feature a tapered shaft for super light swingweight and feel. And the natural shock absorbing tendencies of Swix's composite weave fibers reduce the jarring effects on the wrist and the elbows when making a pole plant on hard snow, Lampert said.
 Swix will offer two models this season of its super light, tapered competition composite poles, including the Cobra which a recent industry test rated as being the strongest and stiffest composite pole on the market. As testimony to this extraordinary performance, Swix was the pole of choice for Lasse Kjus of Norway, who won the Gold Medal-Men's Combined at the 1993 World Alpine Ski Championships in Morioka, Japan.
 -0- 2/22/93
 /CONTACT: David Lampert of Swix Sport USA, 508-657-4820/


CO: Swix Sport USA ST: Massachusetts IN: HOU SU: PDT

LD-TM -- NY001H -- 8742 02/22/93 06:46 EST
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Publication:PR Newswire
Date:Feb 22, 1993
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