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participant at the Ski Industries America trade show in Las Vegas, March 1-5. For more information about the show, contact Mary Jo Tarallo of SIA, 703-556-9020/

 NEW FOR '93 FROM COYOTE VISION USA: HANDCRAFTED EYEWEAR
 PITTSFORD, N.Y., Feb. 16 /PRNewswire/ -- Handcrafted eyewear at $30


retail, featuring six base, distortion-free, optical glass lenses. This is Coyote Vision USA for '93.
 Handcrafted fashion and sport in a hot new collection. They make it easy on the retailer with their new pricing strategy -- one price says it all -- $15 wholesale, $30 retail, according to Steve Carhart of Coyote Vision USA. They will be at Las Vegas, USIA, Booth No. 6629 or can be reached at 800-724-9401, Rochester, N.Y.
 Here's now Carhart describes "The Birth of Coyote Vision USA":
 "Long ago, in the days before Coyote (B.C.), the sunglass consumer was forced into big name brands, that were spending huge marketing budgets, trying to convince the general public there was something magic about their product, when really there was not. These consumers were concerned about protecting their eyes from harmful UV rays. The alternative choice was at that time (B.C.) only the cheap drug store five-to-ten dollar sunglasses, with all sorts of fancy names.
 "The founder of Coyote comes along and says "Enough is enough!" The public needs a sunglass product with a quality optical lens (glass being the best available lens material) combined with a frame of equal quality optical components. He says it cane be done -- and does it for less money. A maverick is born. Coyote brings you their new Hand-crafted Sunglass Collection of fashion, sport and metal frames, all featuring their infamous six-base optical ground and polished glass lenses, the best available anywhere in the world.
 "Please don't be fooled by our seasonable price. That's what we're all about.
 "Hello Coyote ... Goodbye bad rays.
 -0- 2/17/93
 /CONTACT: Steve Carhart of Coyote Vision, USA, 716-385-7580/


CO: Coyote Vision, USA ST: New York IN: HOU SU: PDT

TM-TS -- NY001C -- 7076 02/17/93 06:46 EST
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Publication:PR Newswire
Date:Feb 17, 1993
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