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participant at the Ski Industries America trade show in Las Vegas, March 1-5. For more information about the show, contact Mary Jo Tarallo at SIA, 703-556-9020/

 PRINCESS FERGIE CHOOSES SNOWDANCER SKIWEAR FOR DAUGHTERS
 VANCOUVER, Wash., Feb. 26 /PRNewswire/ -- Princess Fergie, for her


recent ski vacation in Klosters, Switzerland, decided to outfit her two daughters with "The Best" in high fashion and function that skiwear had to offer for children. Princess Fergie's choice was for two lovely one-piece ski-suits from the Snowdancer Collection, made by Alaska Sport-Dress.
 The "Royal" order came by way of fax directly from Buckingham Palace to one of the "key" retailers of Snowdancer, Kidsport, Inc. of Vail, Colo. "Kidsport has been our flagship customer for Snowdancer skiwear for children," emphasizes Ernie Schnabler, comptroller of Alaska Sport- Dress U.S.A.," and it is therefore well deserved and fitting that it is exactly this retailer, who got the honors of this Royal' order."
 For Kidsport, owners Paul and Sharon Treacy claim that Alaska Sport- Dress and Snowdancer has been the key ingredient to their product mix in the store. "You can see both children and adults enter the store and magnetically be drawn to the Snowdancer display and rack," adds Paul Treacy, "and that is quite convincing from a sales point of view."
 "Many times we have heard that this or that celebrity in Vail, Aspen, New York, Park City, Sun Valley, or Los Angeles has purchased Alaska Sport-Dress skiwear and actually was seen on the slopes or in town wearing it," states Roman Stepek, president of Alaska Sport-Dress U.S.A., "but this is really the first time that we have factual proof and documentation of it occurring." In the leading Swiss weekly magazine Schweizer Illustrierte, a photo-story covering celebrities skiing in Switzerland highlighted Princess Fergie and her children, in Snowdancer ski-suits, relaxing and having fun in the ski resort of Klosters.
 Alaska Sport-Dress U.S.A. (Alaska Ltd.) is a Vancouver, Wash.-based corporation closely connected with Alaska Sport-Dress of Austria, a family-owned Austrian manufacturing company for skiwear, tennis-wear, and golf-wear since the 1930s. Alaska Sport-Dress U.S.A. markets predominantly the high-fashion skiwear Collection Snowdancer for adults and children; a more functional skiwear line, Snowstar; and a skiwear line for snowboarders, the Alaska Snowboard Collection '93.
 For additional information, call Roman Stepek or Ernie Schnabler at Alaska Sport-Dress at 206-695-0041 or 800-326-3256, or fax at 206-737-1968, or call our representatives Peter Barker in Wyoming at 307-733-5739 or Peter Belfield in Vermont at 802-583-2158.
 -0- 2/26/93
 /CONTACT: Roman Stepek, president of Alaska Sport-Dress, 206-695-0041/


CO: Kidsport, Inc. ST: Colorado IN: TEX SU: PDT

TS-GK -- NY001H -- 0681 02/26/93 06:49 EST
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Publication:PR Newswire
Date:Feb 26, 1993
Words:422
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