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participant at the Ski Industries America trade show in Las Vegas, March 1-5. For more information about the show, contact Mary Jo Tarallo at SIA, 703-556-9020/

 SKI OPTIKS OFFERS LARGEST LENS DIVERSITY IN SUNGLASSES
 ORMOND BEACH, Fla., Feb. 24 /PRNewswire/ -- As a leader in today's


sunglass industry, Ski Optiks is committed to a corporate goal of providing today's sport enthusiast with sunglasses that feature advanced lens technology, a diverse selection of fashion and sport frames all with superior optical quality.
 Even though fashion is still paramount in the selection process of sunglasses, today's consumers are demanding a larger selection of technically advanced product at affordable retails. With the largest lens diversity in the sunglass industry, Ski Optiks' growth during 1992- 93 has been meteoric.
 The reason, Ski Optiks offers four unique "Collections" that feature 36 frame designs, and 20 different lens types that absorb 100 percent U.V., while providing maximum visual acuity.
 Ski Optiks also remains committed to the ongoing development of creative merchandising and marketing concepts, as indicated by the development of Merlin(TM) (patent pending), and "S.O.A.R.", a dynamic and comprehensive retail program.
 Visit Ski Optiks during the SIA show.
 -0- 2/24/93
 /CONTACT: Dan Hall of Ski Optiks, 813-942-6628/


CO: Ski Optiks ST: Florida IN: HOU SU: PDT

WB-TS -- NYW001E -- 9695 02/24/93 06:46 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 24, 1993
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