nifty nosh swallowed up by rival.
AN Ulster online takeaway ordering company has been bought over by its stock market-listed rival.
Nifty Nosh, which allows customers to order takeaway food such as pizzas, Chinese and fish and chips from multiple outlets using smartphones and other devices, is now owned by Just Eat.
The rival operator is active across the UK and further afield.
Although the exact value of the deal isn't known, Just Eat is known to have paid PS7million for both Nifty Nosh and Orderit.ca, a similar company from Canada.
The deal was finalised in July but has only come to light in Just Eat's financial results for the third quarter of the year, which it has just released to the stock market.
Nifty Nosh was founded in 2007 by Newry brothers Barry and Ciaran Lynch and has around 300 outlets across Northern Ireland on its books and a turnover of over PS2million annually.
More than 60,000 people use the service and prior to the takeover the company had already attracted significant investment from entrepreneurial investors.
Anyone ordering from the Nifty Nosh website is now automatically directed to Just Eat.
The deal comes at a time of phenomenal growth for Just Eat which has managed to increase its turnover by 50% in the first half of the year.
Nifty Nosh and Orderit.ca were just two of the firms it has swallowed up in the last few months, with others in Australia and New Zealand falling in its acquisitive path.
Investors Chronicle also reports the London-listed company is planning further investments in Brazil and Mexico.
NEW ORDER Nifty Nosh boss Barry Lynch