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more.com Unveils New eCommerce Software Services for Drugstores and Mass Merchants.

Business Editors, Technology Writers

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 12, 2000

Proven Technology Infrastructure and New Professional

Services Suite Powers eCommerce Solutions;

Streamlines Online Retail Channel Development

more.com, (www.more.com) a leading online health superstore, today introduced its eCommerce Enablement Services (EES), a suite of eCommerce solutions and professional services that enable brick-and-mortar drugstore retailers to launch and maintain a customized online store quickly and efficiently. more.com's EES suite provides an integrated, end-to-end solution encompassing web design consulting and development; warehousing and fulfillment; supply-chain management; customer service; pricing management; and marketing and merchandising.

"While I was CEO of a $12.4 billion drugstore chain, I experienced first-hand the challenges, in terms of costs and resources, associated with establishing a bricks-and-clicks offering," said Frank Newman, CEO of more.com. "By leveraging more.com's proven online retailing expertise via our eCommerce Enablement Services product suite, retailers will have a unique opportunity to bridge the old economy with the new, reaping the benefits of an unparalleled product offering and increased revenues through an online store, without the costly burden of establishing an online presence independently."

The EES product is a complete solution that enables chain drugstore retailers to quickly leverage the Internet as a new sales channel, while maintaining their own prescription fulfillment. By establishing a multi-channel retailing experience for customers, brick-and-mortar drugstore chain retailers can increase revenues and maximize profits - at a fraction of the cost of establishing an online retail offering on their own. The first of its kind, more.com's EES product provides retailers with a functionally rich, scalable solution, which grows with an organization's eCommerce needs. And more.com's EES team provides the technology infrastructure and professional services for each phase of eCommerce development, from store implementation and launch to customer retention and optimization to brand-building services and expansion opportunities.

Phar-Mor, Inc. (NASDAQ: PMOR) the discount drugstore chain, and more.com recently launched pharmore.com, an exclusive, cobranded site, which is powered by more.com's EES solution. Through the unique pharmore.com URL, Phar-Mor now offers its customers a fast and easy way to access more than 60,000 personal care items. Phar-Mor chose to partner with more.com because of its award-winning user interface and flexible and efficient eCommerce solution set.

A leading online retailer, more.com has been recognized as the premier online retailer for usability and technical achievement, receiving recognition from leading industry analysts including Forrester Research, Gomez Advisors and the WWW Health Awards. Further, U.S. Piper Jaffray/Harris Interactive ranked more.com first in customer satisfaction among all e-commerce sites based on a survey of 35,000 adult online shoppers.

About more.com

more.com is a leading online health superstore, offering more product selection, more savings and more convenience to consumers looking for a fundamentally better way to shop. With a wide variety of health, beauty and wellness products - all located at one place and at low prices - more.com increases the convenience and cost advantages of buying online. In addition, more.com provides in-depth, objective information on health issues and products to assist shoppers in selecting the right products - making it easier for them to care for themselves and their families. Founded in January 1998, the company is headquartered in San Francisco, California. For more information, please visit our Web site at www.more.com.
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Publication:Business Wire
Date:Sep 12, 2000
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