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iPhone 6 Surpasses 4-Million Pre-Orders Placing Samsung in Danger and Apple-Envy.

Apple's iPhone 6 pre-orders have hit record high forcing the company to announce additional orders to be shipped later in the year probably around November. While this spells success for the Cupertino-based giant, it threatens other competitors like Samsung. According to analysts, the overwhelming pre-order performance of the iPhone 6 sparks Apple Envy among companies like Samsung. The Korean tech giant's recent advertisement is an example of that.

The latest iPhone 6 flagship drew a record-breaking 4 million first-day pre-orders. This is twice the demand of the iPhone 5 in 2012. The high demand has exhausted the initial supply of the company thus pre-order deliveries may be extended up to November. According to Reuters, analysts predict the first weekend sales of the company to go up to 10 million units. Well Fargo Securities shared: "Assuming preorders are similar to the 40 percent of first weekend sales for the iPhone 5, this would imply iPhone 6/6Plus first weekend sales could be around 10 million."

Apple posted an initial order of 2 million units for the iPhone 5 within 24 hours. The first weekend saw 5 million units sold. The iPhone 5s and the iPhone 5c series sold 9 million units combined within three days upon store release. Apple did not disclore the pre-order record of both phones.

The surge in iPhone 6 demand can become a source of envy among competitors. According to's editor in chief Mark Sponnuauer: "I can tell you that Samsung wishes that they had that sort of demand."

Despite lacking sapphire screen, the iPhone 6 appears to have sufficient selling points to merit the surge of demand. According to CNBC, Spoonauer noted that the iPhone 6 and the iPhone 6 Plus offers a larger screen, improved camera and faster processor pressuring Samsung to come up with a contender. Whereas some note the specs of the Galaxy S5 and Note 4 to offer different and better value on some aspects, the Apple ecosystem has an appeal that draws millions of consumers to it.

Raymond James analysts place the first iPhone 6 weekend sales to 9 million.

"Apple will be selling every iPhone it can make, at least through October. Because of this, the first weekend sales are typically more indicative of supply than demand," the analysts noted.

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Publication:International Business Times - US ed.
Date:Sep 18, 2014
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