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iConverse Debuts Partner Program to Integrators, Full Service Providers, and ISVs, Receiving Overwhelming Industry Response.

Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--Feb. 20, 2001

Breakaway Solutions, Viant, Viridien and others to deliver an

integrated mobile solution to customers using the iConverse wireless

application platform

From Booth #1711 at Internet World Wireless 2001 in New York City:

iConverse, a leader in the emerging wireless application market, today unveiled the iConverse Alliance Partner Program(TM), designed to provide integrators, full service providers and independent software Vendors (ISVs) with the wireless technology needed to quickly launch mobile initiatives for their clients. In kicking off the program, iConverse also today announced partnerships with leading enterprise solution providers including eFoundry, Inforonics, Meritage Technologies, Synergex International, Viant (Nasdaq: VIAN) and Viridien Technologies, Inc.

These new partners join existing iConverse alliance partners Attunity (NASDAQ: ATTU), a leading provider of B2B software solutions; Breakaway Solutions, Inc. (NASDAQ: BWAY), the # 1 Global Full Service Provider (FSP) of integrated strategy, implementation, and application hosting solutions for collaborative ebusinesses; LiveSky, Inc., a consulting and systems integration firm specializing in wireless solutions; and Mobilocity, a leading builder of mobile Internet businesses, to become the initial partner program members. All members are now currently using the iConverse wireless platform to create, deploy and maintain mobile applications for their clients.

Through the program, current and future partners will have access to the early beta versions of products, ongoing product training, direct technical support as well as cross- and co-marketing opportunities. The program is open to all qualified companies engaged in e-Business application development, integration services and enterprise software delivery.

"The mobile channel presents a unique opportunity for Full Service Providers and their customers," said Niraj Jetly, director of the m-Business practice for Breakaway Solutions. "iConverse delivers a packaged development and deployment software, helping us reduce the time to market for customers bringing their business mobile. The ease of use and open standards of the iConverse platform will enable us to quickly create interactive m-Business applications that help our Global 3000 clients capitalize on the revenue opportunities offered by mobile services."

The iConverse wireless application platform helps companies create, deploy and maintain flexible wireless applications that enable mobile transactions and deliver critical business information in a format that provides the richest interactive experience for each individual user, regardless of device. By using the iConverse platform, integrators and ISVs can significantly reduce the costs and time to market associated with implementing mobile initiatives for their customers. The iConverse wireless application platform is the industry's only mobile platform that allows companies to:

-- Leverage the existing skills of services staff and their customer's existing enterprise infrastructure to simultaneously create device-optimized and customized applications for every device on the market;

-- Drag and drop content sources and application features onto device emulators during design time, customizing application rendering and reducing time to market; and

-- Support and integrate with open, industry standard technologies including XML, Java, front- and back-end data sources, and leading Web application servers.

"We firmly believe that systems integrators and ISVs are going to play a critical role in helping their customers tailor a mobile strategy for their individual business needs as the mobile channel and its technology is adopted," said Ron Matros, president and CEO of iConverse. "By forging partnerships with these companies, we are increasing the distribution of our offerings and engaging companies that turn to a respected and reliable source for their e-Business infrastructure. We will be working closely with this channel to provide them with a product that meets their customers' latest mobile technology needs."

To become a member of the iConverse Partner Program or for more information about the iConverse Alliance Partner Program, contact Tony Giannelli, vice president, Business Development at, or visit

About iConverse

iConverse m-powers companies to easily and quickly create, deploy and maintain the right wireless applications for every mobile device, driving revenue, strengthening loyalty and solidifying relationships. The iConverse wireless application platform leverages and integrates with existing IT resources, enabling companies to execute their wireless strategy as part of an integrated, enterprise-wide business plan. Established in 1999, with headquarters in Waltham, Mass., iConverse is a privately held company. Its funding partners include Advanced Technology Ventures and Prism Venture Partners. For more information, please email or visit

Parallel Publishing, iConverse Studio and iConverse Publishing Server are trademarks of iConverse. All other trademarks contained herein are the property of their respective owners.

About the Partners:

About Attunity Ltd.

Attunity is a leading provider of B2B solutions that deliver dynamic business process integration. Attunity gives enterprises the power to create, share, automate, and manage business processes with partners, suppliers, customers, and eMarketplaces over the Internet. Attunity solutions enable companies to simplify supply chain interaction, improve customer relationships, and expand the reach of their business.

Attunity delivers production-proven software and services to more than 1,000 companies and has strategic alliances with Oracle, Compaq, and other world-class partners. Attunity products are available through direct sales and support offices in the United States, Israel, the United Kingdom, France, the People's Republic of China, and Australia, as well as a full-service distributor, Mitsui, in Japan.

Attunity is a publicly traded company (NASDAQ: ATTU). For more information, visit Attunity at

About Breakaway Solutions

Breakaway Solutions, Inc. (NASDAQ: BWAY), is the #1 Global Full Service Provider (FSP) specializing in defining, creating, and operating sustainable digital businesses for Global 3000 collaborative e-business enterprises through strategy, implementation, and application hosting services. Headquartered in Boston, Mass., Breakaway Solutions has a network of regional offices and Internet Solutions Centers in major cities across the U.S. and in Europe, as well as 11 Application Hosting facilities in North America, Europe, Asia and Australia. Breakaway Solutions can be reached at 978/461-7800 or at

About eFoundry

eFoundry is a premier developer of advanced content management and delivery applications and infrastructures for Fortune 1000 clients. Using enterprise-class J2EE application server technology, eFoundry works closely with its clients to develop and deploy powerful, integrated, scalable solutions. eFoundry applications and infrastructures are based on open standards and designed to support e-business initiatives such as commerce, personalization, syndication, and wireless delivery. Clients include Putnam Investments, Chase Manhattan Bank, The New York Times, Financial Times (Germany), Golf Digest, and Contact eFoundry at (978) 371-3324 or

About Inforonics, Inc.

Inforonics, Inc. of Littleton, MA, is a Total Service Provider that specializes in building, hosting and supporting complete Internet and eCommerce solutions. We are experts at handling massive amounts of information and facilitating high-volume business transactions. We combine innovative technologies, dedicated people and highly customized services with our clients' business strategies, achieving outstanding results.

Select clients include MCI WorldCom, Teradyne, Thomas Register Online, Pfizer Pharmaceuticals, Blue Cross/Blue Shield of Massachusetts, and ASA Tire. For more information about or employment opportunities with Inforonics, please visit our website at or call 978-698-7300.

About LiveSky

LiveSky, Inc. is a consulting and systems integration firm that works with clients to architect and implement innovative wireless solutions that deliver measurable business results ranging from increased sales and operational efficiencies to new revenue opportunities. LiveSky's experienced team of consultants provides clients with wireless strategy, application development, integration, and hosting, as well as ongoing support and results measurement. Headquartered in Boston, MA, LiveSky was launched in July 2000 by Breakaway Solutions founder, Frank Selldorff. For more information, please email or visit

About Meritage Technologies

Meritage Technologies provides end-to-end and a la carte Internet solutions, including consulting services, architecture design, applications development, systems integration and support. With offices in Austin, Texas, Chicago, Cincinnati, Cleveland, Columbus, Denver, Detroit, Indianapolis, New York, Seattle and Toledo, Ohio, the company's clients include PricewaterhouseCoopers, The Mead Corp., Thermo Electron Corp., Munder Capital Management, General Electric Company and Roche Diagnostics. Meritage has strategic partnerships with best-of-breed Internet application vendors including Broadwing, IBM, iConverse, Lotus, Microsoft, Onyx and Vignette. Meritage recently received the Vignette Economy Leader Award and the Lotus Beacon Award in recognition of innovative solutions it has created for clients, and the company is ranked No. 15 on Inc. Magazine's 2000 list of fastest growing companies.

About Mobilocity, Inc.

Mobilocity, Inc. is the leading builder of mobile Internet businesses. The company, based in New York City, provides m-business strategic consulting and implementation services and is differentiated by its technology-, vendor- and platform-neutral approach. As the m-business thought leader, Mobilocity is committed to helping its clients grasp and capture the rapidly emerging opportunities in the mobile Internet space. Mobilocity's clients include Global 1000 corporations, leading dot-coms and next-generation mobile Internet startups. Mobilocity promotes open industry standards and is a member of the WAP Forum. The company's investors include Morgan Stanley Dean Witter Private Equity, LabMorgan, J.P. Morgan, Siemens, LCC International, Cambridge Samsung Partners, Telligent Capital, Comdisco Ventures, Usheron Ventures, Morrison & Foerster and Wilson, Sonsini, Goodrich & Rosati. For further information, visit the company's Web site at

About Synergex International

Synergex, with more than 25 years of experience in cross-platform application delivery, specializes in providing integrated enterprise solutions for the small- to mid-sized business (SMB) market. We focus on the efficiencies of business-to-business application integration in a way that maximizes value for the SMB customer and drives down costs of deployment. Synergy/Connex solutions are expressly designed to transform existing legacy applications in an effort to economize the investment SMB companies must make in their quest to restructure their business systems for the new e-business marketplace.

About Viant Corporation

With an emphasis on innovation and high-quality execution, Viant helps the world's leading corporations build and grow digital businesses. Founded in 1996, Viant employs approximately 600 professionals from the creative, technology and strategy disciplines and has offices in Atlanta, Boston, Chicago, Houston, London, Los Angeles, Munich, New York and San Francisco/Silicon Valley. More information about Viant can be found at Viant is a trademark of Viant Corporation. All other company names and products are trademarks or registered trademarks of their respective companies.

About Viridien Technologies, Inc.

Viridien is a Next-Generation eTechnologist(TM), driving the convergence of new generations of eSolutions, Networks, and Devices to enable the connected economy. As the leading provider delivering both data communications and e-business solutions, Viridien is opening the door to first mover business models and competitive breakthroughs, and unique capabilities via wireless connectivity, multiplatform integration, and order of magnitude cost reduction. Customers include global networking equipment manufacturers and Fortune 1000 companies in the technology, manufacturing, financial services, trading exchange, and retail industries. Voted by Computerworld as a Top 100 emerging company to watch in 2000, Viridien is employee-owned, rapidly growing, and profitable. Headquartered in Boxborough, Massachusetts, Viridien can be reached on the Web at, or call (978) 264-0012.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 20, 2001
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