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enLIGHTen America goes viral.

Can't get enough tweets? Add NEMA to your feed. The organization is tapping into new media outlets by promoting its enLIGHTen America campaign on Twitter and the NEMA blog. The expansion marks the most recent step in an initiative dedicated to building awareness of the value of lighting retrofits using the latest technology.


In its first year, enLIGHTen America reached more than a million people in real estate and building management markets by presenting at industry trade shows, publishing articles and distributing press releases. NEMA will now use social media to promote the campaign. To follow enLIGHTen America, visit at or

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Title Annotation:UPDATES
Publication:LD+A Magazine
Article Type:Brief article
Geographic Code:1USA
Date:Sep 1, 2010
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