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e.p.t. ENCOURAGES EARLY PREGNANCY THINKING -- THREE STEPS TO HEALTHIER BABIES

 e.p.t. ENCOURAGES EARLY PREGNANCY THINKING --
 THREE STEPS TO HEALTHIER BABIES
 MORRIS PLAINS, N.J., Aug. 5 /PRNewswire/ -- Featured in the new e.p.t.(R) "real life" advertising campaign, Helen and Nick see the results of her e.p.t. home pregnancy test -- it's negative. However, their attitude remains positive as Nick hugs Helen and says, "we are going to keep on trying." Disappointed but determined, Helen continues to follow the tenets of good preconception care to ready her mind and body for the pending pregnancy. After several more months of trying, including some lifestyle changes and monthly home pregnancy testing, Helen's test was positive. Immediately, Nick and Helen visited the doctor together to discuss prenatal care and examine Helen and the developing fetus. By following the three early pregnancy thinking steps, they have given their child the best possible chance for a healthy birth. "There's a tremendous sense of accomplishment and relief in knowing that we're going to have a baby and that we've been doing all of the right things to protect someone so precious to us," Helen says.
 Today's habits make for tomorrow's healthy babies. Medical experts agree that preconception care along with early pregnancy detection and good prenatal care maximizes a woman's chances for a successful pregnancy. "I cannot emphasize strongly enough the value of pre- conception care," said Anita Nelson, M.D., Medical Director of the Women's Health Care Clinic at Harbor-UCLA Medical Center. "Many women don't even think about their health until there's a problem, but proactive care can make a lifetime of difference to an unborn baby."
 Early Pregnancy Thinking Step 1: Pre-conception Care. Nelson believes that the first early pregnancy thinking step begins before conception. To help prepare her body for pregnancy, a woman should practice good health habits such as proper nutrition, regular exercise, and the avoidance of alcohol, cigarettes and other potentially harmful substances. During this pre-conception time, more physicians are realizing the importance of recommending monthly use of home pregnancy tests, such as e.p.t., to reinforce the importance of a healthy lifestyle routine and to detect pregnancy as early as possible.
 "Years of poor health habits, like strenuous dieting and lack of even moderate exercise, can weaken a woman's body for the many demands of pregnancy," said Nelson. "Pre-conception care can be crucial here since readying her body and mind for the coming pregnancy can ease conception, pregnancy, and birth."
 Early Pregnancy Thinking Step 2: Early Pregnancy Detection. It is imperative to detect a pregancy as early as possible. Unfortunately, many women are unaware that they are pregnant until well into their first trimester. These early weeks and months may be some of the most important for the baby's development as it is during this time that the organs form. For example, as soon as three weeks after conception, the body begins to take shape. After just six weeks, the face is fully- formed -- eyes, nose, lips, tongue, and even primitive milk teeth -- all this and the embryo is still barely an inch long. The fetus has been formed and the baby's sex is determined by the end of the first trimester. Early detection can prove critical given the rate of development of the fetus. Therefore, the sooner a woman learns of her pregnancy, the sooner she can take the necessary steps to better her health and that of her baby.
 Early Pregnancy Thinking Step 3: Prenatal Care. It is essential that every woman visit a physician as soon as pregnancy is detected. This visit marks the formal beginning of prenatal care, and the final early pregnancy thinking step. During this initial examination, the physician or nurse practioner will examine and advise on the lifestyle, emotional, and physical changes a woman will be experiencing throughout her pregnancy.
 "Pre-conception care and early pregnancy detection make comprehensive prenatal care possible, and this represents an important advance for the health of both mother and child," commented Nelson. "Together, these three early pregnancy thinking steps form the basis of a smooth and healthy pregnancy."
 e.p.t. early pregnancy test is marketed by Parke-Davis Female Health Care, a Warner-Lambert company. Warner-Lambert, headquartered in Morris Plains, N.J., is a worldwide company devoted to developing, manufacturing and marketing quality health care and consumer products. It employs approximately 34,000 people.
 -0- 8/5/92
 /CONTACT: Nancy Fitzsimmons of Warner-Lambert, 201-540-2145; or Amy Doner of Ruder Finn, 212-715-1566, for Warner-Lambert/ CO: Parke-Davis Female Health Care ST: New Jersey IN: MTC SU: PDT


SM-SB -- NY068 -- 7242 08/05/92 16:05 EDT
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Date:Aug 5, 1992
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