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Browse da Costa Nogami, Vitor Koki; Carvalho, Danielle Daffre; Toledo, Geraldo Luciano; Veloso, Andres Rodr

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Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances/Intensidade e Adocao da Inovacao no Mercado da Base da Piramide: um Estudo com Produtos Eletrodomesticos. Jan 1, 2015 8114

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