Printer Friendly Merges With to Provide Campus-Centric Community Platforms for Higher Education Institutions.

Business Editors/Education & Hi-Tech Writers


In a true marriage of brick and mortar and e-commerce businesses, and have joined forces to become, a feature-rich portal offering customized, campus-centric community platforms for higher education institutions, with powerful publishing tools for faculty and organizations, information management tools for students, and access to local news and commerce.

"What we have created is a total system geared toward helping a school's entire community work together, including faculty, students, organizations, staff and local merchants," said Tony Bifano, chief executive officer, "On their own, and were very successful applications, helping campus communities around the country obtain up-to-the-minute information. With the completion of the merger, we have created a customizable community that delivers even more value to the campus." focuses its efforts on the higher education market of over 2,320 4-year schools and 8 million students that represent discretionary spending power estimated at over $100 billion each year. The merger positions to expand its existing market share in this segment and make strategic acquisitions. The company expects to generate over $9 million in 2000 and grow this revenue to over $60 million by 2002.

Key features of include web tools for publishing class and organization information. The tools, powered by's proprietary technology, enable faculty and organization leaders to publish content for students without having to learn HTML language or programming. Content includes syllabi, schedules, notes, assignments, announcements, downloadable handouts and materials, and much more. also offers an integrated calendar and contact manager that aggregates class and club information for students and helps them stay organized; web-based e-mail with automated distribution lists; communications tools including chat rooms and discussion areas; and locally focused yellow pages, news and information, maps, and weather.

According to Bifano, "We are already on the campuses of over 85 colleges and universities through our affiliated company, College Directory Publishing, the leading provider of campus telephone directories. This `brick-and-mortar' business has enabled us to build relationships with local merchants and strengthen the link between the campus and local business owners. What we are doing now is taking these relationships to the next level, offering our local advertising and commerce partners the ability to expand their presence into the online spectrum and, at the same time, delivering significant revenue streams to educational institutions." is offered free to universities and colleges, and provides a revenue stream from the advertising and commerce revenue it generates from the site--as is the case with the telephone directory business model.

By personalizing the site for each participating institution, provides a valuable extension of the school's brand name, while delivering the very latest on-campus and off-campus information, including class schedules, campus events, local merchant coupons and specials.

"This is a win-win situation for institutions as well as for the communities around them," adds Michael Paul, president, "With the expanded features and technology offered by, we are providing local merchants with an entree into the entire university community, while allowing the university to offer value-added services and generate extra revenue at the same time.", Inc. is the leading provider of customized, campus-centric community platforms for higher education institutions. offers powerful web publishing tools to faculty and school organizations, information management tools to students, access to local news and information, and community yellow pages that advertise retailers, restaurants and businesses which support the campus community. The company is based in Conshohocken, Pennsylvania, a suburb of Philadelphia, and employs over 70 people. For more information, go to
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Publication:Business Wire
Date:Jun 1, 2000
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