acid test; Jack's Lemon Sorbet.
Byline: Jack's Lemon
Who: Jack's/Tesco What: Lemon Sorbet Where: Frozen desserts How much: PS1.05/500ml Why: Jack's, Tesco's answer to the discounters, opened its rst store in September. A whopping amount of its products are own label: around 1,800 of the 2,600 SKUs carry the Jack's logo. Among them is this tub of "refreshingly zingy" lemon sorbet. It is part of an ice cream tub market up 9.9% this year in grocery to PS500.7m [Nielsen 52 w/e 8 September 2018] thanks to a roasting summer and innovation in both indulgent and healthier lines.
Consumer verdict: The brightly coloured tub and attractive price enticed consumers pre-trial. Their interest remained high aer tasting. The sorbet's "excellent avour" led more than half to say they would purchase the product as a weekend treat, praising the "good size tub" and "good value for money". While some were put oby the "sharp avour" and "articial" taste, most shoppers clamed the sorbet was better than its competition, describing it as "great for aer a heavy meal".