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a4 announces addressable OTT solution built for cross screen.

TELECOMWORLDWIRE-March 14, 2019-a4 announces addressable OTT solution built for cross screen


a4, a division of Altice USA (NYSE: ATUS), has announced the launch of its national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs (CTV), the company said.

This is the first addressable OTT/CTV ad product at a household level with national reach that is powered by fully authenticated household data.

This addition enhances a4's existing ability to deliver advanced ad solutions for clients helping them identify and reach their desired audiences across all screens within a single household and in all formats. This solution would guarantee the measurability and analytics of reach and frequency among all devices inside the universe of targeted households.

a4, a division of Altice USA, is an advanced advertising and data business that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients.

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Title Annotation:over the top
Article Type:Brief article
Geographic Code:1USA
Date:Mar 14, 2019
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