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Zoe's nightie for Christmas.

Byline: JULIA HUNT

SEXY Zoe Ball looks stunning in a slinky negligee in her role as the new face of Marks & Spencer.

The former Radio 1 DJ and Big Breakfast presenter is the latest personality signed up by Britain's high street stores to boost sales.

Former soap stars Martin Kemp and Tamzin Outhwaite are backing Burtons and Debenhams.

Kemp, who played bad boy Steve Owen in EastEnders, is heading Burton's Best of British campaign.

Outhwaite, who played barmaid Mel in the Albert Square soap, is the face of Debenham's Spirit range. She also beat ex-Brookside and Coronation Street rivals Claire Sweeney and Tracy Shaw to a pounds 250,000 deal with cosmetic firm Avon.

At Marks & Spencer, who started the trend for models from the worlds of soap and pop, an insider said: "Zoe will be a great success."

The store's sales have shot up 30 per cent in the past six months, partly credited to the use of Claire Sweeney in a bra campaign.

The company are hoping the girl-next-door appeal will work its magic second time round when the shots of trendy young mum Zoe in nightwear and loungewear hit the store windows this winter.

Meanwhile, Scots actor Alex Ferns, who played wife-beater Trevor in EastEnders and was killed off in a fire last week, is to star in an ad campaign for central heating.
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Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Publication:Sunday Mail (Glasgow, Scotland)
Date:Nov 10, 2002
Words:227
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