Zip2 Corporation Selected By the Hearst Corp. Houston Chronicle, and The San Antonio Express-News To Develop Business Directory and City Guides Online.
Welcoming the agreement with Zip2, Houston Chronicle's vice president of marketing & new media, Joycelyn Marek, said, "Since we launched Directory Center in March 1997 we have received an incredible response from local businesses which want to combine the power of print with the impact of the Internet by purchasing packages that link our online directory with the in-paper classifieds. Our agreement with Zip2 will allow us to greatly enhance the features of our service for customers and businesses alike, with the addition of Zip2's powerful technology and vertical site integration capability."
"We're also proud to be working with Zip2, which has proven itself to be a committed partner to newspapers nationwide," said Ed Prisco, senior vice president of sales, marketing and new media for the San Antonio Express-News. "Expanding our Web site through this partnership increases our online advertising revenue and gives our online readers instant access to the local information they want at all times of the day."
"The Houston Chronicle and the San Antonio Express-News are recognized in this industry as leaders in the online space," said Richard Sorkin, Zip2's president and CEO. "Combining Zip2's technology and resources with these two dynamic newspapers will create a powerful team. We are excited to be partnering with these two forward thinking newspapers."
The Houston Chronicle's web site will offer Zip2's fully integrated suite of online products including, the City Guide, Business Directory, Real Estate Guide, Automotive Guide and Community Suite. These new online products will bring local editorial information on restaurants, movies, community events, performing arts, and local real estate and automotive purchases to online consumers. Zip2 will also provide its advanced communications, mapping and door-to-door directions capabilities to the Houston Chronicle to make it easy to find what consumers are looking for.
About Zip2 Corporation
Founded in 1995, Zip2 Corporation is the technology leader in developing local online content and revenue generating advertising programs for newspapers. Zip2 builds the technology for its partners to provide dynamic local information -- from its City Guide, Real Estate and Automotive Guides, and Community Suite to its flagship Business Directory. Zip2's turnkey sales and marketing programs are designed to leverage local sales of online advertising and to build revenue for its partner newspapers. Zip2's partners include Knight-Ridder, Landmark Communications, Morris Communications, McClatchy Newspapers, Central Newspapers, and newspapers in the Hearst, Times Mirror, Scripps Howard and Freedom Communications chains. Zip2's underlying technologies utilize advanced search, mapping and communications capabilities that make it easy for consumers to find local businesses in the simplest way possible. Zip2 is headquartered in Mountain View, CA, and located on the Internet at http://www.zip2.com .
CONTACT: Zip2 Corporation
Laura Grams Kelly, 757/623-4354
Frank O'Mahony, 650/326-5501
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|Date:||Oct 10, 1997|
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