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Zicam reformulates cold remedy.

BRIDGEWATER, N. J. -- Zicam has rolled out completely reformulated Zicam Cold Remedy Nasal Swabs, which the company says is the only nasal swab clinically proven to shorten the duration of a cold when taken at the first sign. Citing consumer demand, Zicam has brought back the convenient swab applicator that opens with a snap to deliver the new patented, plant-based formula.

"It's time for people to stop thinking that there is nothing they can do when suffering from a cold," said Holly Lucille, considered to be a renowned naturopathic doctor. "As we enter cold season, having safe and effective products, such as Zicam Cold Remedy Nasal Swabs, is extremely beneficial in helping to get over a cold faster and get us back to our lives."

The new nasal swabs are also said to lessen the severity of common cold symptoms such as nasal congestion; watery eyes; runny nose; sneezing; and dry, scratchy throat. The unique formula is delivered in Zicam's proprietary swab form, allowing for gentle application in nasal passages. The formula is homeopathic and zinc free, and it provides cooling menthol and eucalyptus to help soothe upon application.

"At Zicam, we're dedicated to finding ways to help people feel better faster," said M'lou Walker, chief executive officer of Matrixx Initiatives, maker of Zicam. "Our new, clinically proven Cold Remedy Nasal Swabs were developed to help shorten colds so that users can step up and seize the day."

According to the company, the nasal swabs are most effective at shortening the duration of a cold when used at the first sign.

The homeopathic, plant-based swabs also reduce symptom severity by 45% by the midpoint of a cold when taken at symptom onset.

Despite the opportunity to shorten the duration of a cold, a recent survey conducted by Wakefield Research and Zicam found that half of adults in America wait a day or more to begin treating a cough or cold.

"It's so important to know the signs of a pre-cold. It's that first sniffle, sneeze or throat tickle that we tend to ignore and hope will go away," said Lucille.

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Title Annotation:Supplier News
Publication:Chain Drug Review
Date:Dec 7, 2015
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