Zain KSA figures among top 100 Saudi brands.
Zain KSA brand was chosen for the second time in the list of top 100 brands in the Kingdom, based on a recent survey by a press institution. During an event held for this occasion in Riyadh, Saud Al-Bawardi, deputy CEO, chief operations officer, received an award of recognition on behalf of the company from Riyadh Gov. Prince Faisal bin Bander and Prince Bandar Bin Khaled Alfaisal, chairman of Asir Press and Publications Association. The company revealed that the awards reaped by its brand are a positive indicator of its success in raising brand awareness and strengthening its presence as a leading mobile communication provider in the region by meeting the needs and aspirations of its subscribers and users of telecommunications services in general. The selection of the top 100 Saudi brands in the Kingdom was made after extensive research studies by Ipsos, a global market research company. The research, which included 17 sectors, focused on the most prominent brands in the country, in order to highlight them as one of the main pillars supporting the Saudi economy.
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