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Zain Carnival kicks off at Seef Mall.

Byline: Manama

Zain Bahrain has joined forces with Seef Mall, the Kingdom's family shopping hub and entertainment destination, to launch Seef Zain Carnival, a three-month-long summer extravaganza for the residents and holiday-makers.

The shopping-plus-entertainment feast, which focuses on creating a carnival experience for the entire family, will extend well into Ramadan and Eid Al-Fitr festivities, concluding on September 30.

Welcoming the partnership with Zain Bahrain, Ahmed Al Ansary, PR Officer, Seef Mall said: "The summer carnival is a fresh initiative from Seef Mall to enhance Bahrain's image as an exciting, family oriented shopping destination and tourism hotspot."

"Seef is more than just a shopping and entertainment centre; it is part of the country's exciting journey in boosting retail trade and creating a vibrant tourism infrastructure that brings out the best of its culture and heritage. The carnival creates the perfect environment to attract both tourists and the local people to Seef Mall," he remarked.

"We have designed the carnival so that not only do we provide a wholesome shopping experience for the entire family, but also showcase our rich culture while providing a platform for local talent to display their skills."

"Seef Mall would like to encourage all Bahrain residents to make use of this opportunity and showcase their talent in front of a sizeable audience." he added.

The Seef Zain Carnival will feature Zain Bahrain playing a key role by hosting entertainment events, interactive contests and free educational seminars on electronic technology management.

The fun-and-active environment will be enhanced by the cooperation extended by the Zain Flagship Store located at Seef Mall.

The Seef Zain Carnival comprises the following elements:

Shop & Win Raffle Draw: Spend BD20 and win up to BD48,000. The draws will be held every Friday at 7 pm in the West expansion for the duration of the festival and each winner gets BD500 in cash.

Kids Corner: 3 kids entertainment areas have been set up - at Gate 2 (near Starbucks), Gate 4 (near the Customer Service Desk) and at Gate 3 (also near the Customer Service Desk).

The Kids Corners remain open daily from 12pm - 5 pm and 7 pm to 10 pm. They feature a range of fun activities like face painting, balloon twisting, and various competitions. Children will be entertained by magicians, clowns, a kid's DJ on weekends, cartoon characters and stilt walkers.

Talent Show: The UrTalent@UrFilez program promotes established local musicians like DJ Outlaw, Ala, May, Flipp, Hassan Hujairi, Cordoba and The Amigos and other artists who will give live stage performances starting on July 16 and 17 at 7 pm, of songs from their popular albums.

'Bahrain's Got Talent' by UrFilez is the second initiative for young local musicians to showcase their talent and see how they can handle the stagelights. For participating in it, these musicians have to register online via and upload their audio/videos.

Those selected will get the opportunity to perform live on stage, the best performance will win a cash prize of $500.

Zain Mobile Fashion Show: Participants can register online and upload content. Those who qualify will have their creative efforts showcased at the Zain Flagship Store Promo Wall and finalists will participate in a fashion show that is part of the carnival agenda.

XBOX Gaming and PS3 Guitar Hero Competition: Located, the first at the Zain Flagship Store and the second at the stage at the West Wing Extension, two member teams will participate in these competitions.

The Summer Festival: Includes We All Read, The Designer in You architectural exhibition, and Mind Games throughout July. Tickets to all the events at The Summer Festival can be purchased at the New Extension, next to Gate no. 3, Seef Mall.

Ramadan Cultural Fair: The sanctity of the holy and auspicious period of Ramadan will be reflected in the Ramadan Cultural Fair, which ties up with and complements the Bahrain Summer Festival to showcase the true spirit of the Bahraini heritage.

"There will be a Ramadan feel throughout the Mall. The total shopping experience will be woven around a souk, stalls across the mall, Kid's Corner with its traditional games and crafts, local handicraft works, and Ramadan sweets," he added.

Commenting on the partnership with Seef Mall, Zain Bahrain's marketing director Emad El Kayali said: "We are delighted to partner with Seef Mall in this exciting family holiday initiative. At Zain we believe that our technology and our dazzling products and services offer a whole new take on enjoying life and this is reflected in our line-up of events at the carnival."

The competitions and events organized by Zain Bahrain at the carnival are the following:

Score with Zain, which offers attractive Zain prizes to customers who score a goal.

The Samsung DJ Phone Competition, in which customers have the chance to win a Samsung M7603 DJ Handset.

Zain eShabab Program to help smart young students present their projects to the public.

Zain Create Rotana Dancer, which features dancers performing from the Zain Flagship Store to the Zain stage at the West Wing Extension.

Microsoft Workshops -- a series of free seminars for the public conducted by professional trainers from Microsoft and Zain Bahrain.

The Seef Zain Carnival' 09 is designed to provide a fun-filled shopping experience, while identifying, nurturing and promoting local Bahraini talent. "We look forward to a great summer and wonderful Ramadan season at Seef Mall," Kayali added.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jul 15, 2009
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