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ZOO COOKIES CAMPAIGN KICKS OFF ENDANGERED SPECIES MONTH AT WOODLAND PARK ZOO

 SEATTLE, Feb. 26 /PRNewswire/ -- The following was released today by the Woodland Park Zoo:
 WHAT: Rodda Paint will kick off March as Endangered Species Month at Woodland Park Zoo by introducing a creative, new fundraising effort conceptualized and designed by Rodda. The Rodda Paint Zoo Cookies Campaign to "Save Our Species," will draw attention to the plight of endangered species and to raise funds for the zoo's next major exhibit, the Northern Trail. The program will run from March 1 through June 1 of this year.
 A group of over 50 students -- a third grade class from


Madrona Elementary School (Seattle) and a seventh grade life science class from College Place Middle School (Lynnwood) -- will learn about endangered species at the zoo and participate in a work party to prepare for the campaign. In assembly-line fashion, the students will stuff Rodda paint cans with animal cookies, endangered species posters, activities and coupons.
 The cans will be sold by interested schools and civic groups, as well as at the ZooStore and Rodda Paint's 11 Seattle-based stores. School groups, clubs and organizations interested in participating and obtaining animal paint can kits, can call Lis Weller of Rodda at 206-224-8461.
 WHEN: Monday, March 1, from 10:15 a.m. to 12:15 p.m.
 WHERE: Poncho Theater located at the zoo's south entry at 50th Avenue N. and Fremont Avenue N.
 ABOUT THE ZOO COOKIES CAMPAIGN
 The campaign demonstrates how business-school partnerships can truly make a difference by helping the communities they serve. Depending on demand, as many as 5,000 Zoo Cookies Campaign paint cans may be sold and $25,000 raised for Woodland Park Zoo.
 Madrona Elementary School and College Place Middle School students will stuff the first 1,000 animal paint cans. Each Rodda-made paint can is labeled with a multicolored endangered species label and packed with an assortment of goodies including: animal cookies, an endangered species poster, discount coupons for both Rodda and Woodland Park Zoo, and activity games for children. After use, the cans may be recycled or used as storage containers.
 Each can will sell for $5 and can be purchased at Woodland Park Zoo's ZooStore, Rodda's 11 Seattle-based stores, and participating schools and civic organizations. The full $5 for each can sold directly benefits Woodland Park Zoo. These funds will be directed toward the zoo's future Northern Trail exhibit, scheduled to open in late 1994.
 To help get the message out to the community, KOMO TV & Radio are sponsoring the campaign by airing a public service announcement and providing information about the project. KOMO TV & Radio's involvement naturally ties in with their aim to address environmental issues on an ongoing basis because of its importance to the people of the Northwest and future generations.
 Rodda Paint, the Northwest's largest paint manufacturer with headquarters in Portland, Ore., has undertaken a two-year commitment to actively contribute and collect money to support endangered species programs at Woodland Park Zoo and Portland's Metro Washington Park Zoo.
 "This program is a powerful model for children. It teaches our future business people how they can responsibly contribute to society by learning and creatively using their business skills," explained Rodda Vice President Steve Zimmer. "Rodda for years has made donations to many charitable funds, but this time, we not only want to write a check -- we want to take a proactive approach by actually doing something," added Zimmer.
 Rodda has already made a $5,000 contribution to Woodland Park Zoo's new state-of-the-art animal identification program. Additionally, portions of Rodda's paint sales are earmarked for zoo programs. All of Rodda's Seattle stores serve as collection points for customers to make donations for species survival programs at the zoo.
 Woodland Park Zoo is currently home to 63 endangered species. In cooperation with other zoos throughout the world, the zoo participates in 20 Species Survival Plans (SSP) aimed at rescuing endangered species through managed breeding programs. SSPs are often the only hope for a species' survival.
 -0- 2/26/93
 /CONTACT: Nan Hall or Gigi Ogilvie of Woodland Park Zoo, 206-684-4838/


CO: Woodland Park Zoo; Rodda Paint ST: Washington IN: SU:

LM-SW -- SE008 -- 1075 02/26/93 18:49 EST
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Date:Feb 26, 1993
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