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ZIEBART TIDYCAR TEST MARKETS 'SHOWCAR TREATMENT' TO BRING FUN-TO-DRIVE FEELING TO AGING VEHICLES

 DETROIT, June 14 /PRNewswire/ -- Seems like only yesterday you were cruising down Main Street in your gleaming new car, the aroma of the showroom-fresh upholstery filling your senses. Drivers who spotted you smiled and pointed at your new car as you passed by.
 Now your car has lost that lovin' feeling. The years have taken their toll. How do you get that feeling back?
 Ziebart TidyCar, the leading expert in car care for over 30 years, said today the company is testing a new SHOWCAR Treatment service at seven dealerships in five markets around the U.S.
 The new SHOWCAR Treatment restores to worn, aging vehicles the freshness, luster and aroma that cars and trucks had when they were right off the showroom floor, according to Ziebart International Corporation Executive Vice President Jim Bender.
 "Everyone remembers how much fun it was to drive their car or truck when the vehicle was new," said Bender. "Consumers can once again get that fun-to-drive feeling when their vehicle has received the SHOWCAR Treatment from Ziebart."
 Participating dealers have pledged to make drivers feel good about their cars and trucks through a "Promise of Performance" guarantee of satisfaction until their next routine visit.
 The SHOWCAR Treatment program also includes protection against rust, paint damage and vinyl deterioration. As consumers keep their cars and trucks longer, more vehicle owners are willing to invest more dollars in preventative maintenance and protection against the elements.
 The new SHOWCAR Treatment includes:
 -- SHOWCAR Protect-A-Shine service includes application of premium paint coating and vinyl protection; a coating of Invisi Shield to the windshield exterior; rust protection on the vehicle's exterior seams; and a complete exterior hand-wash, chemical clean and professional polish.
 -- SHOWCAR Inner Guard service includes a thorough cleaning of the vehicle interior; extensive vacuuming; careful cleaning of the dashboard, instrument panel, console and all glass; cleaning and application of protective dressing to all vinyl, plastic and leather; application of fabric protector to seats and carpet; and treatment with new car scent and anti-fog agents.
 Ziebart TidyCar executives note that company technicians are trained and certified before they are allowed to work on a customer's vehicle. "Our guarantee is prompt, professional service and a high degree of customer satisfaction," said Bender.
 "This service ensures maximum durability," said Bender. "By safeguarding the interior and exterior of the vehicle, consumers can be assured of a sparkling clean, well-preserved, rust-free vehicle for a long time to come."
 Ziebart International Corporation, based in Troy (suburban Detroit), Mich., is the world's leader in automotive aftermarket detailing services, accessories and protection, with more than 700 locations in 40 countries. Among its many honors, Ziebart TidyCar was ranked the No. 1 franchisor in its industry by Entrepreneur magazine, No. 3 by Success Magazine in its Gold 100 list of companies and among the top 20 international franchisors by International Business magazine.
 -0- 6/14/93
 /NOTE: Ziebart TidyCar's new SHOWCAR Treatment is being test marketed in the following areas:
 ARIZONA NEW YORK
 Ziebart TidyCar Ziebart TidyCar
 1005 N. Scottsdale 1505 Lyell Ave.
 Scottsdale, Ariz. 85257 Rochester, N.Y. 14606
 Contact: Jim Bender Contact: Tony Mattiacio
 313-588-4100 Richard Lester
 716-458-8770
 INDIANA NEW YORK
 Ziebart TidyCar Ziebart TidyCar
 727 W. Superior St. 364 Jefferson Road
 Fort Wayne, Ind. 46802 Henrietta, N.Y. 14623
 Contact: Marilyn Copeland Contact: Tony Mattiacio
 219-426-4793 Richard Lester
 716-475-9820
 MARYLAND TEXAS
 Ziebart TidyCar Ziebart TidyCar
 1014 Leslie Avenue 5550 Eastex Freeway
 Catonsville, Md. 21228 Beaumont, Texas 77708
 Contact: Mike Berlin Contact: Margie Petion
 Harvey Berlin 409-898-7925
 410-747-1425
 TEXAS
 Ziebart of Port Arthur
 3999 Gulfway Drive
 Port Arthur, Texas 77642
 Contact: Pete Chiasson
 Gerald Barras
 409-982-4880
 Additional information on SHOWCAR Treatment is available from John Mulheisen, project manager for Ziebart International Corp., 313-588-4100.
 CONTACT: Jim Bender of Ziebart, 313-588-4100; or Marty Habalewsky, 313-567-5025, or Jack Seamonds, 313-567-5005, both of Anthony M. Franco, Inc., for Ziebart/


CO: Ziebart International Corporation ST: Michigan IN: AUT SU:

ML -- DEFNS1 -- 1381 06/14/93 07:32 EST
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Date:Jun 14, 1993
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