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ZIEBART INTERNATIONAL OPENS FIRST MEXICO LOCATION

 MONTERREY, Mexico, May 26 /PRNewswire/ -- Ziebart International Corporation has joined with its Mexican master franchise holder Praxis Corporation, to open the first Ziebart TidyCar location in Mexico.
 Ziebart Chairman E.J. Hartmann and International Operations Vice President Thomas R. Cunningham attended the opening of the new Monterrey location, hosted by Praxis, one of the largest privately owned corporations in Mexico. In addition to its master franchise with Ziebart, Praxis is involved in the cement, food, automotive parts, lighting and real estate industries.
 "We're very pleased with the initial startup," said Cunningham. "The average sales for a new location are twice as high in Monterrey as they are for a new store in the United States."
 According to Cunningham, Praxis will open five more Ziebart TidyCar stores in Monterrey in the next 12 months before expanding to other major Mexican markets. A total of 45 stores is planned.
 "Praxis is combining with other auto franchises to form auto malls, a business format that is somewhat unique to Ziebart TidyCar," he said. "Mexico's expanding middle class makes it a very desirable place to offer our detailing services, auto accessories and protection products," Cunningham said. "New franchise laws in Mexico will encourage other U.S. franchisors to enter the Mexican market."
 This expansion by Ziebart into Mexico follows the company's major international franchise growth in Canada, Germany, Japan and the Middle East.
 Since 1989, when Ziebart acquired the TidyCar franchise, the company has converted many of its existing dealers to combined operations and opened new stores as Ziebart TidyCar.
 Ziebart International Corporation, based in Troy (suburban Detroit), Mich., is the world's leader in automotive aftermarket detailing services, accessories and protection, with more than 700 locations in 40 countries. Among its many honors, Ziebart TidyCar was ranked the No. 1 franchisor in its industry by Entrepreneur magazine, No. 3 by Success Magazine in its Gold 100 list of companies and among the top 20 international franchisors by International Business magazine.
 -0- 5/26/93
 /CONTACT: Karen Newton of Ziebart International Corporation, 313-588-4100; or Marty Habalewsky of Anthony M. Franco, Inc., 313-567-5025, for Ziebart International Corporation/


CO: Ziebart International Corporation; Praxis Corporation ST: Michigan IN: AUT SU:

ML -- DE002 -- 2293 05/26/93 08:03 EDT
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Publication:PR Newswire
Date:May 26, 1993
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