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ZENITH DATA SYSTEMS ANNOUNCES AGGRESSIVE NEW PRICING PRICE REDUCTIONS RANGE FROM 5 TO 26 PERCENT

      ZENITH DATA SYSTEMS ANNOUNCES AGGRESSIVE NEW PRICING
           PRICE REDUCTIONS RANGE FROM 5 TO 26 PERCENT
    BUFFALO GROVE, Ill., Feb. 10 /PRNewswire/ -- Zenith Data Systems (ZDS), a Groupe Bull company, today announced reductions in the suggested retail prices of selected personal computers (PCs), including ZDS' industry-leading MastersPort 386SL series laptops.
    "Our products, which already offer significant performance and feature benefits, now are as price competitive as any on the market," said Michael Poehner, executive vice president, North American sales and marketing.
    Poehner said that the reductions, which range from five to 26 percent on 18 models, have been planned for some time.  "We're re-positioning our entire line for our resellers and customers by taking superior technology and pricing it aggressively -- extremely aggressively," he said.
    He cited the MastersPort 386SL and MastersPort 386SLe, the suggested retail prices of which have been reduced $1,050 and $1,000 respectively.
    "ZDS was the first to offer the extended battery life made possible by Intel's 386 SL microprocessor, and now these notebook PCs are available for under $4,000," he said.  "That means the street price of both models of the MastersPort 386SL are likely to be under $3,000."
    ZDS' portable price reductions (in U.S. dollars) are:
    ZDS SYSTEM          PREVIOUS PRICE   NEW PRICE   PRICE REDUCTION
    MastersPort 286             $2,699    $2,199     $500 (19 percent)
    MastersPort 386SX Model 60  $3,399    $3,199     $200  (5 percent)
    MastersPort 386SL Model 60  $4,499    $3,449   $1,050 (23 percent)
    MastersPort 386SLe Model 85 $4,999    $3,999   $1,000 (20 percent)
    ZDS' desktop price reductions (in U.S. dollars) are:
    ZDS SYSTEM         PREVIOUS PRICE   NEW PRICE   PRICE REDUCTION
    Z-386SX/20   Model 1B      $1,999    $1,899     $100 (5 percent)
                 Model 80B     $2,599    $2,299     $300 (12 percent)
                 Model 200B    $3,199    $2,899     $300 (9 percent)
    Z-386/33E    Model 150     $6,299    $5,799     $500 (8 percent)
                 Model 320     $7,999    $7,299     $700 (9 percent)
    Z-486SX/20E  Model 1       $3,799    $3,599     $200 (5 percent)
                 Model 80      $4,399    $3,999     $400 (9 percent)
                 Model 200     $5,199    $4,599     $600 (12 percent)
    Z-486SX/25E  Model 1       $4,049    $3,849    $200 (5 percent)
                 Model 200     $6,199    $5,049    $1,150 (19 percent)
    Z-486/33E    Model 200     $6,999    $6,599     $400 (6 percent)
                 Model 400     $7,999    $7,499     $500 (6 percent)
    Z-486/33ET   Model 0      $11,799    $8,699    $3,100 (26 percent)
                 Model 1      $14,999   $11,099    $3,900 (26 percent)
    ZDS continues to factory-install Microsoft MS-DOS 5 and include Microsoft Windows 3.0 with all MastersPort 386SL series notebook PCs, and to include a Microsoft Mouse and factory-installed Microsoft Windows 3.0 and MS-DOS 5 on all hard-disk-equipped desktop PCs.
    The company also announced that it is reducing suggested retail prices on memory ur?ades for its desktop and portable PCs.
    ZDS is a leading manufacturer and marketer of portable, desktop and file-server microcomputers for single- and multi-user applications. With headquarters in Buffalo Grove, Ill., ZDS has engineering facilities in St. Joseph, Mich., and Santa Clara, Calif.; manufacturing operations in St. Joseph, Mich., and Villeneuve d'Ascq, France; and sales facilities in more than 30 countries.
    -0-                     2/10/92
    /NOTE TO EDITORS:  Please refer to Zenith Data Systems on second reference as either "ZDS" or "Zenith Data."  Please do not refer to ZDS as "Zenith."
    /CONTACT:  Matt Mirapaul of ZDS, 708-808-4848/ CO:  Zenith Data Systems ST:  Illinois IN:  CPR SU: SM -- NY022 -- 8151 02/10/92 09:25 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 10, 1992
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