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ZEN CEREMONY AND CELEBRATION OF THE JUST DESSERTS/TASSAJARA MERGER; COMMUNITY BENEFIT EVENT

 ZEN CEREMONY AND CELEBRATION OF THE JUST DESSERTS/TASSAJARA MERGER;
 COMMUNITY BENEFIT EVENT
 DATE: Saturday, May 2, 1992
 TIME: Ceremony begins promptly at 1 p.m.
 (festivities until 4 p.m.)
 PLACE: Tassajara Bakery
 1000 Cole Street (at Parnassus)
 San Francisco
 Having just signed the business documents on April 1, two celebrated San Francisco traditions -- Just Desserts and Tassajara Bakery -- will symbolically become one as Abbott Reb Anderson of the San Francisco Zen Center performs a traditional Zen Ceremony of "new beginnings," Saturday, May 2, 1992, 1 p.m., at the Cole Street Tassajara store.
 Michael Wenger, president of the San Francisco Zen Center, and Elliot Hoffman, president of Just Desserts, will be on hand during the afternoon celebration.
 The Cole Street Tassajara store, long a favorite upper-Haight neighborhood gathering place, will host the festivities which will include a scrumptious wedding cake, traditional sweet challah braided bread, music, cookie decorating for children, and an opportunity to participate in a community flower and shrub planting at nearby Grattan Playground.
 The entire day's proceeds from the Tassajara store will benefit two neighborhood organizations, the Haight-Ashbury Free Clinics, which provide a wide range of social and medical services, and the Grattan Playground Latchkey Program, which offers low- and no-cost supervised after-school activities for neighborhood school children.
 Just Desserts and Tassajara finalized the business side of the merger April 1, but this ceremony will celebrate the philosophical affinity that led to the merger. Both companies, founded in the mid- 70s, are noted for their similar ideals of neighborhood involvement, environmental and social awareness, and a strong commitment to quality.
 NOTE: The San Francisco SPCA's annual Pet Walkathon in nearby Golden Gate Park begins Saturday at 9 a.m., with activities scheduled into the afternoon. After covering this heartwarming event, it might be convenient to swing by the Tassajara store for the Zen ceremony.
 CONTACT: Hatti Hamlin of the Montgomery Group, 415-391-3040, for Just Desserts; or Jennifer Donohue of Just Desserts, 415-330-3600.
 -0- 4/23/92


CO: San Francisco Zen Center; Tassajara Bakery; Just Desserts ST: California IN: FOD SU: TNM

DG-RM -- SF007 -- 2224 04/23/92 18:55 EDT
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Publication:PR Newswire
Date:Apr 23, 1992
Words:355
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