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ZDS REVISES PRICING POLICY ALSO MAKES MODEST PRICE ADJUSTMENTS

                       ZDS REVISES PRICING POLICY
                  ALSO MAKES MODEST PRICE ADJUSTMENTS
    BUFFALO GROVE, Ill., July 8 /PRNewswire/ -- Zenith Data Systems (ZDS), a Bull company, today announced that it is taking a new approach to how the company prices its products in the marketplace.
    "So that our customers will have a more realistic idea of what they can expect to pay for our personal computer products, we will no longer publish a manufacturer's suggested retail price list," said Clifford  A. Jenks, ZDS executive vice president of North American sales and marketing.
    "Instead, we'll use a 'ZDS price' that better demonstrates the highly aggressive price position we have in place for our Advanced Professional Products line," Jenks said.
    "We're also taking this as an opportunity to 'fine tune' our already highly competitive pricing with modest reductions that range from 5 to 10 percent on selected notebook systems and from 4 to 21 percent on desktop systems," he said.
    Jenks explained that PC makers traditionally establish a manufacturer's suggested retail (or "list") price for a product, then charge a reseller anywhere from 20 to 35 percent less.
    "But today, a customer typically pays only about 10 percent more than what a reseller pays, so list price no longer provides an accurate indication of what a product will cost the end-user," Jenks said. "We've decided to take what the reseller pays and use that as the starting point to establish a new 'ZDS price,'" he said.  "This will allow our customers to see how aggressively priced we are, especially against direct-mail competitors who don't use a list price."
    Jenks said that the industry's recent broad price-reduction activity requires only a modest response from ZDS (see price list that follows).
    "The line of Advanced Professional Products that we introduced last month was designed to offer superior features and end-user benefits at highly competitive prices," Jenks said.
    "We've done a complete evaluation of market conditions and found that, for the most part, we are already well-positioned.  And because products such as our Z-NOTE line of notebook PCs with built-in networking offer significant value, we're able to compete on more than price alone," Jenks said.
   Zenith Data Systems, a Bull company, is a leading supplier of notebook and desktop PCs, servers and related peripherals.  With headquarters in Buffalo Grove, Ill., ZDS has engineering facilities in St. Joseph, Mich., Santa Clara, Calif., and Billerica, Mass.; manufacturing facilities in St. Joseph, Mich., and Villeneuve d'Ascq, France; and sales locations in more than 30 countries.  ZDS has a network of more than 200 North American authorized resellers.
       ZENITH DATA SYSTEMS' ADVANCED PROFESSIONAL PRODUCTS LINE
                   PRICING (effective July 8, 1992)
                     Z-STATION Series Desktop PCs
                                                    ZDS       Percent
                                                    Price     Change
    Z-STATION 325Sh Model 80........................$1,699     -11
    Z-STATION 325Sh Model 200.......................$1,899     -17
    Z-STATION 325Sn Model 80........................$1,599     -11
    Z-STATION 420Sh Model 80........................$1,849     -12
    Z-STATION 420Sh Model 200.......................$2,099     -16
    Z-STATION 420Sn Model 80........................$1,699     -15
    Z-STATION 420Sn Model 200 (available Sept.).....$1,899     -21
    Z-STATION 425Sh Model 80........................$1,899     -21
    Z-STATION 425Sh Model 200.......................$2,149     -23
    Z-STATION 433Dh Model 120 (available Sept.).....$2,299     -21
    Z-STATION 433Dh Model 200.......................$2,449     -21
    Z-STATION 433Dh Model 400 (available Sept.).....$2,999     -19
    Z-STATION 420SEn Model 80.......................$2,349      -6
    Z-STATION 420SEn Model 200 (available Sept.)....$2,549      -9
    Z-STATION 420SEh Model 120......................$2,499      -4
    Z-STATION 420SEh Model 200 (available Sept.)....$2,649      -5
    Z-STATION 433DEh Model 200......................$3,249      -4
    Z-STATION 433DEh Model 400......................$3,799      -5
    Z-STATION 450XEn Model 200......................$3,449      -4(A)
    (A) Resellers determine their own prices.  Prices may vary throughout the ZDS reseller network based on the level of services and/or integration provided.  Pricing and specifications are subject to change without notice and do not include applicable taxes, shipping and handling.
    Selected Z-STATION Accessories
    Processor Upgrades for ISA Systems:
                                                      ZDS        Percent
                                                      Price      Change
    Intel486SX (20MHz)................................$  369      -8
    Intel486DX (33MHz)................................$  959      -4
    Intel486DX OverDrive Chip (25/50MHz)..............$  799     -11
    Memory:
       Memory (1MB)....................................$   79      --
       Memory (4MB)....................................$  289      -3
    Video:
       Windows Accelerator Module (WAM)................$  329     -18
       WAM with purchase of a Z-STATION                $  179      --
    Storage:
       120MB IDE Hard Disk Drive.......................$  399     -11
       200MB IDE Hard Disk Drive.......................$  629     -21
       400MB IDE Hard Disk Drive.......................$1,469      -2
       SCSI Module with drivers........................$  149      --
       Z-SERVER Series
       Z-SERVER 425SE Model 1..........................$4,399      -6
       Z-SERVER 425SE Model 300........................$5,499      -5
       Z-SERVER 425SE Model 400........................$5,699      -5
       Z-SERVER 433DE Model 1..........................$5,499      -4
       Z-SERVER 433DE Model 300........................$6,399      -7
       Z-SERVER 433DE Model 500........................$7,099      -8
       Z-SERVER 450DE Model 1..........................$6,799      -6
       Z-SERVER 450DE Model 500........................$8,399     -11
       Z-NOTE Series Notebook PCs
       Z-NOTE 320Lb Model 60...........................$1,999      -5
       Z-NOTE 320L  Model 60...........................$2,399      -8
       Z-NOTE 325L  Model 85...........................$2,949      -5
       Z-NOTE 325L  Model 120..........................$3,249     -10
       Z-NOTE 325Lc Model 120..........................$4,999      -6
       Z-SPORT Series Notebook PCs
       Z-SPORT 325S Model 60...........................$2,199      --
       Z-SPORT 325S Model 85...........................$2,299      --
       Z-SPORT 420S Model 85 (available August)........$2,899      --
       Z-SPORT 425S Model 120 (available August).......$3,299      --
       Z-VISION Series Monitors
       ZCM-1790 (available third quarter)..............$1,219      --
       ZCM-1495........................................$  629      --
       ZCM-1430........................................$  399     -20
       ZCM-1410........................................$  329     -18
       ZMM-1400........................................$  139      --
    EDITOR'S NOTE:  Zenith Data Systems is no longer part of Zenith Electronics Corp.  Please refer to Zenith Data Systems on second reference as either "ZDS" or  "Zenith Data."
    Trademarks:  Trademarks contained herein are the trademarks of the companies claiming them.
    READER REFERRAL:  Please forward reader inquiries to 1-800-553-0331
    -0-                            7/8/92
    /CONTACT:  Matt Mirapaul or John Bace both of ZDS, 708-808-4848/ CO:  Zenith Data Systems ST:  Illinois IN:  CPR SU: LD -- NY073 -- 7633 07/08/92 18:07 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 8, 1992
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