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ZDS NAMES BALDWIN TO LEAD DIRECT ORGANIZATION

 ZDS NAMES BALDWIN TO LEAD DIRECT ORGANIZATION
 BUFFALO GROVE, Ill., Aug. 10 /PRNewswire/ -- Zenith Data Systems, a


Bull company, has named Jerry Baldwin to lead the company's new direct sales and marketing program.
 Baldwin, vice president of direct marketing, joined ZDS in March 1992. He will lead a comprehensive direct sales program that will complement the sales efforts of ZDS' resellers and field sales force. He reports to Clifford A. Jenks, ZDS executive vice president, North American sales and marketing.
 Prior to joining ZDS, Baldwin was director of marketing for CompuAdd Corp. in Austin, Texas. In that position, he was responsible for the company's catalog, retail merchandising and vendor relationships. He previously was president of Tech-Needs, a marketing services firm.
 ''We are pleased to have someone of Jerry's caliber leading this new organization,'' Jenks said. ''Jerry's vast experience in direct sales strategies will further ZDS' ability to effectively address our customers' needs.''
 Among those reporting to Baldwin in this new direct-marketing organization are:
 -- Wade Allen, director of Z-DIRECT product marketing. Allen joined ZDS from Dell Computer Corp. in Austin, Texas. He will develop programs with third-party partners and distributors and have responsibility for pricing, forecasting and analysis for all third-party products in ZDS' new Z-DIRECT catalog.
 -- Marty King, director of field communications, who has responsibility for ZDS' new Z-DIRECT FAX service and all direct-sales electronic communications. He also will manage ZDS' relationships with Prodigy, CompuServe, Internet, Bitnet and the Zenith Data Systems Users Group.
 -- Steve Riddell, director of sales, who came to ZDS from Blue Cross-Blue Shield of Virginia, where he had responsibility for all sales and direct marketing response activity for insurance programs for individuals.
 -- Zenith Data Systems, a Bull company, is a leading supplier of notebook and desktop PCs, servers and related peripherals. With headquarters in Buffalo Grove, Ill., ZDS has engineering facilities in St. Joseph, Mich., Santa Clara, Calif., and Billerica, Mass.; manufacturing facilities in St. Joseph, Mich., and Villeneuve d'Ascq, France; and sales locations in more than 30 countries.
 -0- 8/10/92
 /CONTACT: Matt Mirapaul or John Bace of ZDS, 708-808-4848/ CO: Zenith Data Systems ST: Illinois IN: CPR SU: PER


DC -- NY026 -- 8473 08/10/92 11:15 EDT
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Publication:PR Newswire
Date:Aug 10, 1992
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