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ZDNet Unveils the Next-Generation of Business Tech Publishing, Weaving Voice of Bloggers Around News, Product Reviews, Vendor and User Content.

Unites News and Blogs for Greater Insight and Context; Network of Bloggers Includes David Berlind, Larry Dignan, Dan Farber and Mary Jo Foley

SAN FRANCISCO -- ZDNet (, a leading web site for professionals at the intersection of business and technology and a property of CNET Networks, Inc. (NASDAQ:CNET), today unveiled a new look and features that represent the Web's ongoing evolution beyond traditional media roots into a next-generation publishing medium that gives equal weight to the voices of editorial experts, vendors, and users.

ZDNet's fresh, streamlined look presents blogs alongside news, product reviews, vendor information and user contributions. This presentation of the straight facts alongside insight and commentary from experts provides context and makes it easier than ever for readers to find the information and resources they need to help solve critical business issues with technology. The redesign also sets the stage for ZDNet's upcoming launch of product blogs, beginning with "David Berlind's Testbed," which will discuss the latest product developments that affect the business user. Testbed, as well as multiple blogs on topics like mobile, security, Web-based applications and hardware will anchor expanded new product coverage in 2007.

For 10 years, ZDNet has focused on the intersection of business issues and technology. ZDNet has since become one of the biggest voices in business technology and the place business decision makers turn to for the latest coverage and interpretation of how technology impacts business. In 2003, led by ZDNet veterans Dan Farber and David Berlind, the site launched blogs and later in 2005 original podcasts, adding context and perspective to the day's news in a way that only experts and well-connected insiders could offer. Farber and Berlind quickly amassed a network of more than 30 bloggers that today includes some of the most authoritative and well-respected voices in the IT community.

"There is a sense of urgency today in getting information, and a need to be efficient and trustworthy in serving that need," said Dan Farber, vice president of editorial at ZDNet. "By bringing together a network of bloggers with various areas of expertise in technology, business and enterprise computing, we can present our readers with the full context of a story - not only the news, but what it means, what others have to say and how it affects their daily business decisions."

In addition to Dan Farber and David Berlind, ZDNet's blog network includes people such as Mary Jo Foley, long-time Microsoft pundit; industry news veteran Larry Dignan, and numerous experts that cover topics like enterprise IT, open source, Web 2.0, as well as influential companies like Google, Apple, and Microsoft.

"I was excited to have a chance to blog on the ZDNet blog network, as I am a big believer in blogging," said Mary Jo Foley, a veteran journalist/reporter who authors the blog All About Microsoft ( "I believe blogging is the future of journalism, especially in the technology field, and with ZDNet's interest and emphasis on the ability of bloggers to break news, the ZDNet blog network seemed like the perfect place for me to be."

About ZDNet

ZDNet (, a property of CNET Networks Inc., is the online destination for professionals seeking to solve business technology problems and find new opportunities. The site provides a broad range of business technology coverage, by experts across industries. Features include daily news, blogs, podcasts, white papers, Webcasts, editorial analysis, peer feedback, and ongoing research. ZDNet's delivers the highest-ranked business-technology blogs in the world, according to Technorati.

About CNET Networks' Business Sites

The CNET Networks Business portfolio (,, and reaches professionals who are passionate about keeping informed, building knowledge and sharing insights to master their life at work. CNET Networks' business sites address issues such as business technology, back-office IT, industry news, and business leadership.

About CNET Networks:

CNET Networks, Inc. (Nasdaq:CNET) ( is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot,,, Webshots, CHOW, ZDNet and TechRepublic. Founded in 1993, CNET Networks has a strong presence in the US, Asia and Europe.
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Publication:Business Wire
Date:Dec 5, 2006
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