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ZDNet Introduces Inter@ctive Investor, Web's Most Comprehensive Source of Financial News and Information on Tech Companies

Only Site to Provide Complete Analysis of the Products Behind the Companies

SAN FRANCISCO, Feb. 2 /PRNewswire/ -- ZDNet today introduced ZDNet Inter@ctive Investor (or ZDII -, a free Web site providing investors with the most comprehensive, focused and timely financial news and information on technology companies. Designed to empower investors with all the tools they need to make smart investment decisions, ZDII is the only site that provides complete and authoritative analysis of the products that, in this most volatile market segment, can make or break a company.

Drawing from Ziff-Davis' world-class business reporting staff, its unmatched wealth of product reviews and analysis, and the expertise of leading financial information resources, ZDII provides a one-stop center for tech- related financial content. Noted financial resources, such as The Red Herring, The Motley Fool, and Nordby International contribute content to ZDII, some of which is produced exclusively for the site. Breaking business and financial news comes from ZDII's own talented news team, the ZDNet News (ZDNN) channel, Ziff-Davis publications including PC Week and Inter@ctive Week, as well as Reuters and MacWEEK.

"As the world's leading and most trusted source of computing and Internet content, we recognized our opportunity to produce a one-of-a-kind financial resource," said Dan Rosensweig, president of ZDNet. "ZDII was designed to satisfy investors' need for time-sensitive, detailed information on technology companies. It is the only site that enables users to start with a big-picture view of a company and whittle down to the products themselves as they evaluate the company's prospects for success on the stock market."

"About 3.4 million investors currently trade online, representing about 8 percent of U.S. households with brokerage accounts," said Adam Schoenfeld, senior analyst for Jupiter Communications. "As this number rises to about 15 million online brokerage households by 2002, the need for services offering in-depth, accurate and timely online financial information will become manifest."

ZDNet Inter@ctive Investor Features and Services

ZDNet Inter@ctive Investor maintains comprehensive computer company and industry profiles, as well as breaking news affecting stock prices. Breaking company news is automatically linked to the appropriate company profile, so that investors researching tech stocks can have an up-to-the-minute snapshot of company and market activity. News and profiles incorporate links to reviews and articles from ZD online publications about a company's product line, an additional, timely barometer of prospects for a company's business.

"Other tech-focused investor sites serve as reference tools rather than real-time news sources," said Tom Steinert-Threlkeld, editor-in-chief of Inter@ctive Week and Inter@ctive Investor. "While Inter@ctive Investor is one of the best sources of company background information, our top priority is getting investors the information they need when it matters the most."

Unlike other Web-based financial information services, ZDII's intuitive interface enables users to both access information and analyze the data to make informed investment decisions. By using industry leader eLogic's professional investing tools, users can simultaneously chart the performance of a stock while viewing news about that company. ZDII also provides a daily online look ahead at what will affect tech markets each day, as well as a subscriber-based email service that provides a mid-day tech news and investing alert.

ZD Inter@active Investor also includes the following exclusive features and services:

-- Company and Industry Profiles: These "quick read" pages give readers current news, quotes, financials and more, in a convenient executive-summary type of briefing. Pages on more than 400 companies are updated throughout the day, with breaking news from Ziff-Davis and Reuters, quotes from Standard & Poor's and financials from Nordby International.

-- The Red Herring: ZDNet's strategic relationship with The Red Herring magazine allows Inter@ctive Investor to provide profiles of private companies and initial public offerings, road show reports, and exclusive stories and analysis by The Red Herring's expert editorial staff

-- The Motley Fool: helping to create a productive ZDII community, the Motley Fool will monitor and host message boards for the site, providing investors an opportunity to talk with and receive feedback from industry experts, and share information with other members of the ZDNet community

-- Nordby International: as part of an exclusive agreement with Nordby International, ZDII provides earnings reports and analysis within the day of release, whereas other investor sites post earnings reports after three to four weeks. These reports are prepared in an easy-to-use format that allows readers to compare their investments with other like companies

-- Financial data: through the Nordby agreement, ZDII is also able to provide eight quarters of quarterly financial data and five years of annual data. The data include every line item from press releases reported to the Securities and Exchange Commission, weeks before an official filing.

-- Personal stock portfolio: ZDII users will be able to keep track of their real-life stock holdings and chart alternatives with constantly updated portfolios they can view any time they visit the site.

-- Investment Challenge: Together, ZDII and Nordby International will host an investment challenge, allowing ZDII users to choose tech stocks and win monthly prizes based on the performance of their cost-free portfolios

Integration with ZDNet News

ZDNet Inter@ctive Investor is tightly interlinked with ZDNet News (ZDNN -, the Web's leading source for breaking news on the technology marketplace. ZDNN's large audience of tech news-watchers can now enjoy instant access to financial information on individual companies covered. ZDNN's home page and business section now include the latest stock market charts from ZDII, and individual news stories include links to stock quotes, and company and product financial profiles. In addition, the talented staffs of both sites will collaborate regularly on major business and financial stories.

Advertising on ZDNet Inter@ctive Investor

ZDNet Inter@ctive Investor was designed to attract a high-quality demographic of knowledgeable investors. The site offers a limited number of premium advertising positions, as well as special sponsorship opportunities within the channel. For more information, marketers can contact Barry Briggs at 415-551-4829 or Ken Evans at 617-225-3450.

About ZDNet

Based in San Francisco, Ziff-Davis' ZDNet division develops and maintains the ZDNet Web site ( ), the Internet's undisputed source for the most authoritative and comprehensive information on computing and the Internet. ZDNet combines groundbreaking, interactive technology with editorial from Ziff-Davis' worldwide network of journalists to produce original, compelling content and create communities of common interests in computing. ZDNet is consistently ranked by Media Metrix, the Neilsen-like survey of Web usage, as the number-one news, information and entertainment Web site.

Ziff-Davis, a Softbank company, is high tech's leading integrated media and marketing company. Ziff-Davis content attracts the largest audience of business technology buyers and techno-savvy consumers in the United States and ZD-branded content is the trusted source of information about computing and the Internet in more than 100 other countries around the world. Ziff-Davis enables marketers to identify, reach and retain this audience through an integrated system of research, events, print, Internet, television, and education.

 -0- 02/02/98

/CONTACT: Martha Papalia of ZDNet, 617-225-3340, or Amanda Berman of Alexander Public Relations, 415-923-1660,

/Web site: and and

CO: ZDNet; Ziff-Davis ST: California IN: CPR MLM SU: PDT

KF -- NEM032 -- 9873 02/02/98 09:49 EST
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Publication:PR Newswire
Date:Feb 2, 1998
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