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Yum! Brands, Inc.

Louisville's own Yum! Brands, Inc., the largest restaurant company in the world, with approximately 35,000 restaurants in 112 countries, is the brain behind such well-known brands as KFC, Long John Silver's, Pizza Hut, Taco Bell and A&W Restaurants. In 2006, Yum! opened an average of three new restaurants outside the United States each day of the year, making the company one of the fastest growing retailers in the world. Mainland China is their number one market for new development worldwide.

"Yum!'s formula for success is centered on putting people capability first, because when we do that, we satisfy our customers and generate more profits," said Virginia Ferguson. "In addition, Yum! is building a vibrant global business by focusing on key growth strategies: building dominant restaurant brands in China, driving profitable international expansion, improving U.S. brands positions and returns and driving high-ROIC and strong shareholder payout."

The Yum! China Division, which includes mainland China, Thailand and KFC Taiwan, is based in Shanghai and has more than 2,800 system restaurants. In 2006, the operating profits for Yum! China were $290 million. KFC is the number one quick-service restaurant brand, with approximately 2,000 restaurants in 420 cities in mainland China, and Pizza Hut is currently the number one casual dining brand with 300 restaurants in 60 mainland China cities.

Yum! Brands has also been named one of Fortune Magazine's "Top 50 Employers for Minorities," for the past four years; it has also been named one of the "Top 50 Employers for Women," by Fortune and one of the "Top 15 Companies for In-kind Corporate Philanthropy," by Business Week, among many other honors.

"We're building an operating culture dedicated to 100% CHAMPS with a Yes! attitude," said Ferguson. "CHAMPS is centered on the executional basics that deliver great customer service including Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed. Our focus is to execute CHAMPS with passion, urgency and excellence so that we will drive same-store sales growth in every restaurant."

Yum! Brands has also been named the number one company for work/life balance in Louisville. "We are very proud of these accomplishments because they reflect Yum!'s commitment to diversity and making the company a great place to work," said Ferguson.

Although your main focus at Credit Congress will be the variety of educational sessions and excellent speakers, don't forget the beautiful surroundings of Louisville!

"People should come to Credit Congress because the location is great!" said DeLinda Goodman, accounting supervisor at Yum!. "You're within walking distance of 4th Street Live!, The Kentucky Center for the Arts, the 21C Museum Hotel, The Louisville Slugger Museum and lots of great restaurants, including Jeff Ruby's Steakhouse! Not to be missed are Churchill Downs (home of the Kentucky Derby) and our semi-professional baseball team, the Bats!"

"Louisville has a very vibrant arts scene, and I just can't tell you enough about all the great restaurants!" added Goodman.

Samantha Blaum can be reached at For more Credit Congress information, see pages 36-41.

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Title Annotation:Louisville Originals
Author:Blaum, Samantha
Publication:Business Credit
Article Type:Company overview
Date:Jan 1, 2008
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