Printer Friendly

Yuengling debuts new 16-ounce cans.

D.G. Yuengling & Son have introduced its Premium and Premium Light beers in new 16-oz. cans to complement the brewery's current 12-oz. bottle and can packages. The new package is initially available only in Pennsylvania with possible expansion to other Northeast markets, the brewer reported.

"It was important that the new package design be consistent with the established Yuengling logo and image created for the 12-oz. cans," explained Dave Casinelli, Yuengling's director of sales. "The 16-oz. enables us to be competitive in the 16-oz. can segment of the market, providing us with the ability to attract new consumers. "

Developed by the D'Addario Design Associates, which developed packaging graphics for a number of Yuengling's brands, the design "has been instrumental in repositioning our product line for continued growth and expansion," Casinelli added.

"The chemistry between our companies is dynamic," endiused D'Addario Design vice president Adam D'Addario. "Every project we do for them turns to gold. [Yuengling] really knows how to produce and market superior products."

"As a result of their design excellence and skills interpreting our marketing positions," Casinelli said, "we have assigned D'Addario to all our point-of-sale for our 16- and 12-oz. cans."
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:D.G. Yuengling and Son Inc. introduces its Premium and Premium Light beer brands
Publication:Modern Brewery Age
Article Type:Product Announcement
Date:Jun 29, 1992
Previous Article:Upcoming NBWA convention called the "best" to date.
Next Article:Oldenberg Brewery opens brewing museum.

Related Articles
Coors enters popular-priced market despite reservation.
Miller's Lite Ultra tested in Arizona, San Diego and Madison.
Yuengling cans its "Black & Tan" brew.
Coors to debut new malt "spritzer." (Adolph Coors Co. introduces Zima Clearmalt)
A-B Natural Pilsner introduced.
Miller launches High Life Light.
Coors to broaden Keystone family.
Ferolito, Vultaggio & Sons.
Asahi's new all-malt amber.
Heineken light to be sold in select U.S. markets.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters