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Yuengling celebrating O'Fest.

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The first-ever Yuengling Oktoberfest will be presented by D.G Yuengling & Son, September 29 -October 2 and October 6-9 at the SteelStacks arts and cultural campus in Bethlehem, PA.

Yuengling partnered with ArtsQuest, a non-profit arts organization, to produce the festival. The event will feature a 130-foot by 260-foot Yuengling Festhalle tent, manned by waitresses dressed in dirndl outfits, serving Bavarian-style food, and the new Yuengling Oktoberfest Beer.

"Anticipation has been high for our new Oktoberfest Beer, and we're particularly excited about creating an authentic Oktoberfest atmosphere at the festival for all to enjoy," said Yuengling marketing manager Lou Romano.

The new Yuengling Oktoberfest is described "as a medium-bodied beer with a perfect blend of roasted malts to capture a true representation of the style."

The draft-only Yuengling Oktoberfest Beer will be available seasonally, in 1/4 and 1/2 Barrels in all markets where Yuengling is sold, beginning in late August.

"With the successful creation of Musikfest and the SteelStacks campus in the Lehigh Valley, we at the Yuengling Brewery felt it appropriate to show our support for Jeff Parks and all of the people at ArtsQuest who contribute to making arts and culture flourish in our community," said Dick Yuengling. "At Oktoberfest, there will be plenty of opportunities to hear live music, have some family fun and share some company under the big tent. Plus great beer and food too."

Oktoberfest by Yuengling tickets are now on sale at www.artsquest.org.

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Publication:Modern Brewery Age
Date:Aug 22, 2011
Words:246
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