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Youth gets the call.

The board is "too old." That charge was lobbed at IBM Corp. management at the company's annual meeting this past spring. The shareholder raising the age issue, reportedly on the elderly side himself, further declaimed, "Most of them come from an era of manual typewriters and carbon paper." A study of the average age of the IBM board shows it to be slightly over 61. Don't trust any director over 60? Hardly. But in the spirit of "youth" on the board -- youthful perspective and achievement -- we highlight below several executives appointed to boards in the second quarter of this year who have the common distinction of being under 50 and well credentialed to contribute greatly to their directorship calling.

Ann S. Moore, 42, publisher of Time Warner's People Magazine, was elected to the board of Avon Products Inc. Moore joined Time Inc. in 1978. She held marketing positions at Sports Illustrated, Fortune, Money, and Discover. She was named founding publisher of Sports Illustrated for Kids in 1989, and was appointed to her current position in 1991.

John F. Hetterick, 48, president and CEO of Rollerblade Inc., joined the board of Ringer Corp., a Minneapolis company developing and marketing what it calls environmentally sound lawn and garden care products. Hetterick had previously served as a general manager and corporate vice president for Tonka Corp., and had held senior marketing positions with PepsiCo Inc. and General Mills Inc.

Janice Obuchowski, 41, has filled a newly created seat on the board of Qualcomm Inc., a San Diego, Calif., company in the business of supplying and operating advanced communications systems and products. Obuchowski is president of Freedom Technologies Inc., a telecommunications research and consulting firm based in Washington, D.C. She served during the Bush administration as adviser to the president on telecommunications policy in her role as assistant secretary for communications and information for the Department of Commerce and as administrator for the National Telecommunications and Information Agency.

Gerrit W. Gong, 39, joined the board of Pogo Producing Co., an oil and gas exploration and production company in Houston. Dr. Gong is Director of Asian Studies for the Center for Strategic and International Studies, a Washington, D.C., research institution. He served as special assistant to two U.S. ambassadors to China from 1987 to 1989. Pogo recently announced the successful testing of a significant discovery well at its offshore Thailand concession.

Thomas W. Eagar, 43, joined the board of Nashua Corp. Eagar is a professor in the Department of Materials Science and Engineering, and Director of the Materials Processing Center, at Massachusetts Institute of Technology. He is also co-director of the Leaders for Manufacturing Program sponsored by MIT's School of Engineering in conjunction with the Sloan School of Management. Nashua provides a diverse mix of products and services, including coated products, computer products, office supplies, and photofinishing services.

Elaine L. Chao, 39, was named a director of Dole Food Co. Chao is president and CEO of United Way of America. Previously she was director of the Peace Corps, deputy secretary of the Department of Transportation from 1989 to 1991, and chairman of the Federal Maritime Commission during 1988 and 1989. In the early and mid-1980s she served with Citicorp and BankAmerica in international banking and finance positions.

David Liddle, 47, and Scott Cook, 40, were added to the board of Broderbund Software Inc., which is a leading developer and publisher of personal computer software for the home, school, and small business markets. Liddle is co-founder and president of Interval Research Corp., which performs research and advanced development in the information systems and communications areas. Cook is co-founder and president of Intuit, a company known for its Quicken |R~ line of products that enables households and small businesses to automate commonly performed financial tasks.

Stephen D. Greenberg, 44, has joined the board lineup at Topps Co. Inc., the sports trading card and candy company. He is president of Stephen D. Greenberg P.C., business consulting firm. From 1990 to April 1993 he was deputy commissioner and COO of Major League Baseball, and is a director of the National Baseball Hall of Fame.
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Title Annotation:Building Brand Strength
Publication:Directors & Boards
Date:Jun 22, 1993
Previous Article:CEOs and boards: reform or gridlock?
Next Article:Where the road runs deeper.

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