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Your safety is just paper thin.

Dubai: As many as 50,000 people have pledged to stop speeding at a road safety campaign being run by the Roads and Transport Authority (RTA) at The Dubai Mall.

The campaign practically demonstrates through a prototype car made of paper that a car speeding beyond 100km/h is as fragile as a paper car and can blow away easily.

Generating a massive response during the Eid Al Adha holidays at The Dubai Mall, more than 50,000 people signed on the paper car and pledged to stop speeding.

The drive, which comes as part of RTA's efforts to provide quality awareness to urge motorists to avoid speeding, makes a practical representation of the risks incurred by vehicles exceeding a speed of 100km/h.

"The campaign displays for the first time a model of a virtual vehicle so that motorists can perceive the fate of a vehicle driven beyond the speed of 100km/h, rendering it difficult to control in case any roadway obstacles or surprises are encountered," said Moza Al Merri, Director of RTA's Marketing and Corporate Communication.

"We saw 50,000 people signing on the prototype car and each signature contributes to curtailing reckless speeding, which ensures safe roads and contributes to safeguarding the lives of motorists and road users, especially in light of the alarming increase in traffic accidents caused by excessive speed," added Moza.

Apart from Dubai Mall, the campaign also saw a great response at networking sites like Facebook, Twitter and Instagram.

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Publication:Gulf News (United Arab Emirates)
Date:Oct 7, 2014
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