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STELLA MCCARTNEY will unveil her first collection of optical eyewear in March which features five styles. The collection embraces the 'eco-friendly' philosophy of the brand. It features the same bio-acetate used in the sunglasses, which are made of 54% natural sources. The product's formula combines cellulose, the most common organic compound on Earth, which is renewable and biodegradable, together with natural plasticizers, which differ from DEP (Diethyl Phthalate), as they derive from citric acid, a natural substance.

SM2002 (pictured top) is a classic vintage frame with rounded edges to provide a stylised comfortable fit. The square silhouette is paired with Stella McCartney's thin distinctive step design temples. SM2005 (pictured middle) has a wide curved square frame front sculpted with a distinctive keyhole bridge and large acetate temples inlaid with the Stella McCartney logo for a feminine profile.

SM2004 (pictured below) is a retro-inspired, square shape acetate model, emphasised by a bold contrast between the thin frame and the thick temples highlighting the logo on metallic hardware.

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Title Annotation:FASHION NEWS; Stella McCartney eyewear
Publication:Optometry Today
Article Type:Brief article
Date:Jan 25, 2013
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