You have SO done a U-turn.
MONEYSUPERMARKET'S founder yesterday ditched the chance to make a PS100million windfall.
Simon Nixon's bankers announced late on Tuesday that The wanted to flog 35million shares in the price comparision website.
Then early yesterday, they said the sale was off, with no explanation for the PSU-turn.
Nixon, 47, has already sold PS400million worth of shares in the firm, famed for their "You're Y So Moneysupermarket" TV ads.
The latest commercial, " featuring a strutting character called Dave, has been big hit.
Moneysupermarket's share price tumbled more than three per cent yesterday, wiping PS50million off their stock market value. Nixon's 16.5 per cent stake is still worth PS250million.
STRUTTING Simon Nixon as he might look in his ad